FIND JOY IN THE EVERYDAY Holiday Moments

Product Visuals for UNIQLO Global Holiday Campaign Launched in 27 Countries

We created the product visuals for the UNIQLO Global Holiday Campaign 2023.

This series of product visuals fantastically represents the “small joys” of wearing everyday clothes from UNIQLO, which aspires to offer “LifeWear.” These visuals were extensively used in-store and on social media, and the campaign was rolled out in approximately 3,000 stores worldwide.

Credit

Client

Creative Production

Idea

Masashi Kawamura

Creative Director

Masashi Kawamura

Producer

Associate Producer

Art Director / Designer

Kohei Futakuchi

Designer

Yuichi Takatani

Designer

Copywriter

Natsuki Morishita

Producer

Mariko Tsutsumi (Taiyokikaku)

Producer

Tomoko Morishige (Taiyokikaku / TOKYO)

Production Manager

Akari Kubota (Taiyokikaku / TOKYO)

Production Manager

Kuriko Nakaji (Taiyokikaku)

Production Manager

Yuka Sai (Taiyokikaku / TOKYO)

Illustrator

Risa Kuroda

Photographer

Takemi Yabuki (W)

Stylist

Shohei Kashima (W)

Hair Makeup

Masayoshi Okudaira

Production Designer

Tetsuya Tamanoi

Retoucher

Shinji Sato (CUBISM INC.)

Casting

Junko Isogai (The Cast)

Model

Lina Suenaert (Donna Inc.)

Model

Hikaru Takakamo (NUMBER EIGHT., LTD)

Model

Aki Maroudis (JUNES)

Model

ARISA (STANFORD INC.)

Model

FILIPPO C (Free Wave Co., Ltd.)

Model

NADIA H (Free Wave Co., Ltd.)