After the success of our “Tonight, I’ll be eating…” campaign, Whatever Taipei and Special Group Australia are teaming up again to roll out a series of teasers for the pilot market of Uber Eats’ global grocery delivery campaign: “Groceries. Like that!”
The campaign features a collection of scenarios that resonate with local consumers’ lives and needs. We see Uber Eats respond to every need almost magically in the 10-second videos. The videos are fast-paced and upbeat, conveying the promptness, convenience, and on-demand nature of the delivery service. Staying true to the brand’s ever smart and humorous style and visual representation, “Groceries. Like that!” announces a new era in grocery shopping.