Whatever Taipei and Special Group rolled out Uber Eats’ annual campaign “Foods & Goods. Like That!”
We invited Dee Hsu and E.SO to be the duo of this year and created a series of films themed around tattoos, boxing, graffiti, etc. The scene design shows E.SO’s well-known passions, and the plot highlights Dee’s quick-witted humor. For example, the scene where Dee fiercely pokes through the bubble tea’s lid with the straw makes the audience giggle. The witty banter with food puns also aroused widespread discussion. Through the sparkling interaction between the two, we successfully communicated that Uber Eats can deliver a wide variety of foods and goods now.