Aug 05, 2022
Uber Eats “Foods & Goods. Like That!”
Integrated branding campaign for Uber Eats

Whatever Taipei and Special Group rolled out Uber Eats’ annual campaign “Foods & Goods. Like That!”

We invited Dee Hsu and E.SO to be the duo of this year and created a series of films themed around tattoos, boxing, graffiti, etc. The scene design shows E.SO’s well-known passions, and the plot highlights Dee’s quick-witted humor. For example, the scene where Dee fiercely pokes through the bubble tea’s lid with the straw makes the audience giggle. The witty banter with food puns also aroused widespread discussion. Through the sparkling interaction between the two, we successfully communicated that Uber Eats can deliver a wide variety of foods and goods now.

Credit
Client
Uber Eats
Creative Partner Agency
Creative Director
Designer
Copywriter
Eggie Huang
Account Director
Film & Still Producer
Cherry Chen
English Consultant
Global Agency
Special Group
Chief Creative Officer
Tom Martin
Chief Creative Officer
Julian Schreiber
Creative Director
James Sexton
Creative Director
Sarah Parris
General Manager
Eileen Cosgrove-Moloney
Business Director
Caitlin O'Connor
Strategy Director
Kellie Box
Casting Director
Emily Stewart
Local Casting Support
Susan Huang
Film Production Company
Palace Film
Film Director
Mulder Shen
Executive Producer
Phillip Chen
Executive Producer
Walt Wu
Producer
Gon-Wan Hsu, Wilder Tsai
Line Producer
Jean Tseng
Assistant Producer
Shun-Sin Gong, Gary Yu
Director of Photography
Chen Ta-Pu
Focus Puller
Heng-Jieh Bao
B Camera
Min-Han Tsai
Camera Team
Shingji Team
Gaffer
Sian-Wun Chen
Best Boy
Siou-Yuan Tan, Ming-Jieh Jhong Jian-Ming Wang, Zhi-Qi Sun Jhen-Ting Shih
Art Director
Johnny Chen
Assistant Art Director
Wade Chen, Danyu Tai-Xuan Zhao, Yi-Xian Tsai Dory
Set Coordinator
All-in Studio Team
Boom Operator
You-Lung Lo
Casting
Chia-Ling Wei
Hand Model
Ching, Yu Hu
Talent
Dee
Stylist (Dee)
Emma
Stylist Assistant (Dee)
Sguo-Lin Wong
Make-up (Dee)
Vincent
Hairstylist(Dee)
Sydni
Talent
E.SO
Stylist (E.SO)
Serena
Make-up (E.SO)
Lemon, YaoYao
Hairstylist (E.SO)
Johnson
Storyboard Artist
Sin-Jhih Wang
Editor
Po-Hui Chang
Lighting Equipment
Central Pictures Corporation
Camera Equipment
SHINGJI VISUAL FILM
Lead Food Stylist
Rita Wang
Senior Food Stylist
Shih-Min Chang
Assistant Food Stylist
Wei Yen
Assistant Food Stylist
Zhi-Hua Chen
Post Production Company
i-View
Colourist
i-View
Online Artist
i-View
Producer
Wilder Tsai
Executive Producer
Phillip Chen Walt Wu
Sound
Your Own Studio
Still Production Company
Temporary Truth Creative
Photographer
Jamie Macgregor
Creative Assistant
Martin Ma
Producer
Jeff Wang
Project Manager
Jeff Wang
Gaffer Team
QUARK STUDIO
Assistant Producer
Xuan Chen
Assistant Producer
Fortuna Hsu
Asst. Photographer
Ming Huang
Asst. Photographer
ChiaYu Hsu
Asst. Photographer
Peter Chu
Still Retouching Company
Didigo Studio
Retoucher
Eden Wu
Social Production Company
WebGene
Project Manager
James Tung
Creative Director
Domingo Yo
Art Director
Vicky Lu
Interaction Director
Kin Chen
Interaction Designer
Ivy Chang