Jul 17, 2023
SkinLife 正青春
Face Wash Brand Promotion

Whatever Taipei has created a brand video and key visual for SkinLife Face Wash, a product line under an iconic Japanese soap brand Cow Style.

To establish a connection between SkinLife and the concept of “youth,” we depicted the classic Japanese drama trope “drama run” in the video. It not only echoes the brand’s Japanese essence but also portrays the girls enjoying an exhilarating sport and effortlessly washing away various skin concerns with SkinLife’s rich foam. The brand video and key visual successfully showcased an invincible youthful image and enhanced product awareness.

Credit
Client
Production
Lambda Film
Creative Director
Designer
Rachel Wu
Designer
Account Director
Executive Producer
Wendy Tai
Producer
Simone Wu
Film Director
WeiWei
Director of Photography
Kedy Yu
Talents
Jennifer Wu, Wang Wei, Huang Wei, Angela Wong
Casting
MingFang
Assistant Producer
Fang Yi Lee, Yessica Kung, Johnny Huang
Storyboard Artist
Pyro Su
Stylist
Tsou Tzu An
Makeup Artist
Chen Yu Chiang