“PERPANEP” results from thorough research and development, leveraging Kokuyo’s technology cumulated over the past 110 years, seeking to craft the best interaction between the paper and a pen with the writing comfort so good that it unleashes the user’s creativity. To this end, Kokuyo developed a new set of paper from scratch. The new brand’s initial offerings include three combinations: “TSURU TSURU” paper x “FAINWRITER” pen for sliding, dynamic writing; “SARA SARA” paper x “SARASA CLIP” pen for smooth, comfortable writing; and “ZARA ZARA” paper x “Preppy” pen for a calm writing experience with enjoyable friction sound.

The name “PERPANEP” is an anagram combining PAPER and PEN that embodies the above concept. The logo is also a symbolic representation of the three paper qualities and consists of a visual system that denotes the paper characteristics at a glance.