Galaxy DRAW and RELEASE

When you submerge your smartphone in water, fish start to swim out of it. A PR for the water resistance feature

Samsung launched the Draw and Release campaign at the Galaxy Studio, Samsung Electronics’ one-stop mobile technology showcase, to promote the Galaxy S7 edge smartphone in Japan.

We were responsible for the technical direction and front end system development of the interactive content, which allowed visitors to experience the Galaxy S7 edge’s water-resistant feature by watching fish drawings on screen transfer onto the surface of a water tank when submersing the phone into water.

・Merit: THE ONE SHOW 2018 Interactive – Innovation in Interactive / Experiential
・Bronze: Spikes Asia 2017 DIGITAL CRAFT – B03 EXPERIENCE DESIGN: MULTI-PLATFORM
・Silver and other prizes: AD STARS 2017: Mobile – Mobile Craft
・Silver: Cannes Lions International Festival of Creativity 2017, Cyber Lions

Credit

Client

Samsung Electronics Japan Co Ltd

Creative Director

Tanaka Hisashi (Dentsu Inc.)

Copywriter

Yuki Abe (Dentsu Inc.)

General Producer

Shota Sawabe (Tohokushinsha Film Corporation)

Event Producer

Kazuya Yokoyama (Tohokushinsha Film Corporation)

Technical Producer