Shota was born in 1982. He graduated from Parsons School of Design with a degree in Communication Design. He was studied under kaibutsu inc.’s Tomoaki Kitani while still a student. He joined dof inc. in 2009. He was involved with a variety of communication-related production activities for TV commercials, PR materials, websites, digital content, events, and product, brand, and business development, going beyond traditional boundaries. He founded HATAMA INC. in 2020.