Dec 04, 2023
Uber Eats (應該) 都點得到 II
不是什麼都點得到,是(應該)都點得到

Whatever Taipei 與 Special Group 再次聯手為 Uber Eats 打造了『(應該)都點得到 』年度品牌廣告。

我們想向人們傳遞一個訊息—其實,任何東西「都點得到」不一定如想像中美好,甚至會帶來不少麻煩。「(應該)都點得到」才是最好的狀態。

為了加深人們的印象,我們邀請到資深新聞主播沈春華與知名籃球選手林書豪來擔任廣告代言人。在影片之中,沈春華得到了心心念念的「頭條」之後,卻被神秘黑衣人一路追趕得狼狽不已,這才發現其實「油條」比「頭條」要好得太多了。而林書豪則是在得到「教頭」後反而被其吵得不勝其擾,意識到「教頭」遠不如「蒜頭」來得實在。

此外,我們還製作了一系列以『點不到、點得到』為主題的短影片和平面廣告。藉由「點不到」和「點得到」的物品之間的幽默對比,來宣傳 Uber Eats 外送品項的多樣性與實用性。

Credit
Client
Uber Eats Taiwan
Film Production
Creative Director
Designer
Copywriter
Eggie Huang (Whatever Taipei)
Account Director
Producer
Cherry Chen (Whatever Taipei)
Chief Creative Officer
Tom Martin (Special Group)
Chief Creative Officer
Julian Schreiber (Special Group)
Creative Director
James Sexton (Special Group)
Creative Director
Sarah Parris (Special Group)
Managing Director
Lauren Portelli (Special Group)
General Manager
Eileen Cosgrove-Moloney (Special Group)
Head of Strategy
Celia Garforth (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Hanna Scott (Special Group)
Business Manager
Tamara Young (Special Group)
Planning Director
Kellie Box (Special Group)
Senior Strategist
Phoebe Fielding (Special Group)
Senior Strategist
Matilda Treloar (Special Group)
Casting Director
Emily Stewart (Special Group)
Local Casting Support
Susan Huang (Special Group)
Brand Layer
Film Director
Sanvin Tsai
Film Director
LEEBO
Executive Producer
Caster Wang
Executive Producer
Chloe Shih
Assistant Director
Jhen Lee
Storyboard Artist
Hsin Chih Wang
Producer
Ann Lee
Line Producer
Wan Rong Tseng
Line Producer
Ariel Lai
Location Manager
Zih Yang Jiang
Location Manager
Yi Chen Shih
Production Crew
Louis Hsu
Production Crew
38 Tang
Production Crew
Sylvia Chen
Production Crew
Emma Fan
Production Crew
Nicole Wang
Production Crew
Ming Jun Gao
Production Crew
Yen Wen Wang
Director of Photography
Wei Yu Tseng
Focus Puller
Linlaomoo, Kevin Zhon
R2 User
Peter Sun
Camera Team
Ze Jie Qiu
Camera Team
Ching Tsung Chien
Camera Team
Meng Che Tsai
Camera Team
Che Li Lin
Camera Team
Shun Yuan Hsiao
Gaffer
Kai Siang You
Best Boy
Jia Chang Lin
Best Boy
Jimmy Lin
Best Boy
Chih Yuan Chuang
Best Boy
Yuan Yu Hsu
Best Boy
Meng Chin Liao
Best Boy
Yi Hsiang Lien
Best Boy
Ye Chin Huang
Best Boy
Yu Fan Lin
Electrician
Ming Fu Wang
Camera Support Equipment
Sheng Ming Team
Drone Team
Kenny Ko Company
Drone Photographer
Kenny Ko
Drone Assistant
Tse Wei Chan
Drone Assistant
Kuno Kang
Art Director
Johnny Chen
Set Decorator
Wade Chen
Set Decorator
May Yi Hsuan Chen
Assistant Art Director
Snake Liao
Assistant Art Director
Neva Zheng
Graphic Design
Chou Chia Hsiu
Scenic Painter
Chien Sung Chien
Scenic Painter
Chien Ming Chien
Art PA
Sunny Hsu
Art PA
Kuan Lin Chen
Art PA
Tim Lin
Art PA
Joy Chiu
Lead Food Stylist
Rita Wang
Senior Food Stylist
Shih Ming Chang
Loaction Sound mixer
Wayne Lee
Boom Operator
Ying Shan Chen
Action Crew
Four Action Film Studio
Action Choreographer
Scott Hung
Assitant Action
Hsiao Chan Lin
Assitant Action
Yu Fan Yeh
Assitant Action
A Jie Huang
Casting Crew
Clappin Studio
Casting
Taitai Wu
Assistant Casting
Kenny Fang
Stunt double of Jennifer
Hsin Yu Tsai
Stand-in of Jennifer
Yi An Tsai
Stunt Double of Jeremy
Adam Chen
Stand-in of Jeremy
Ke Wei Que
Stunt Performer
Li Rong Tu
Stunt Performer
A Jie Huang
Stunt Performer
Wen Je Tsai
Talent
Yong Da Wang
Talent
RPG
Talent
Forty Shi Lin Yen
Talent
Yan Lin Wu
Talent
Yong Teng Qiu
Talent
Cliff Xie
Talent
Yuma Lin
Talent
Xiang Lee
Talent
Bo Xin Lin
Talent
Yu Yao Chen
Talent
Qiu Ye Chen
Talent
Li Juan Qiao
Talent
Jia Wei Liu
Talent
Rui Xiang Shi
Talent
Jia Yuan Lin
Talent
Xiang Sheng Wang
Talent
Ding Yuan Ou
Animal Perfomer
Dior (Zhi Hao Liu)
Stylist
Eggrollboys
Senior Stylist
Marfi, Bean Bean
Wardrobe Assistant
Josanne
Wardrobe Assistant
Dora
Wardrobe Assistant
Wes
Wardrobe Assistant
Tequila
Make-up
Miya Chuang
Hairstylist
Femi Yang
Make-up & Hairstylist Assistant
Meng Chen
Make-up (Jennifer)
Chia Wen Liu
Hairstylist (Jennifer)
Shu Yun Pan
Make-up (Jeremy)
Duo Chen
Hairstylist (Jeremy)
Shang Chieh
Post Production
inJECT Inspiration
Executive Producer
Caster Wang, Chloe Shih
Editor
Ting Yu Chang, Cooper Hsu
Editing Assistant
Tong Min Li
Colourist
Pipi Su @TimeLine Studio
Online Artist
ArteryVision (Eddie Chiu)
Online Artist
Dojun Chen
Online Artist
Rex Fan
Online Artist
Gobao Lin
Online Artist
Chi Yi Chen
Online Artist
Peng Hau Wang
Online Artist
Hsiao Ping Yang
Online Artist
Chien Ning Wu
Online Artist
Lien Chieh Hsu
Sound Design and Mixing
Mei Yi Ting Chang (SoundME Studio)
Sound Design and Mixing
Chien Chi Ou (SoundME Studio)
Sound Design and Mixing
Yen Ju Sylvia Chen (SoundME Studio)
Special Thanks
Wenders Li
Lighting Equipment
Visionary Creature Image Company
Camera Equipment
HaoHao Film
Still Production
SUNG TZU FAN IMAGE STUDIO
Photographer
Tzu Fan Sung
Asst. Photographer
Victor Su
Asst. Photographer
Yuk Kwan Wong
Asst. Photographer
Yong Zhen Duan
Still Retouching
Didigo Studio
Retoucher
Eden Wu (Didigo Studio)
Product Layer
Film Director
Jungkuan Dragon
Executive Producer
Caster Wang
Executive Producer
Chloe Shih
Assistant Director
Jhen Lee
Storyboard Artist
Hsin Chih Wang
Producer
Chien Yu Chen
Line Producer
Martin I Chan Wang, Koo Ellen
Production Crew
Cheng Yi Lin
Production Crew
Frank Tang
Production Crew
Zheng Yuan Wang
Production Crew
Jian Hao Chen
Production Crew
Chih Yung Wang
Production Crew
Yun Feng Chou
Production Crew
Cheng Wei Shi,
Production Crew
Chia Yun Wu
Production Crew
Chao Yu Huang
Production Crew
Jing Shuang Wu
Director of Photography
Kevin Lee
Focus Puller
Linlaomoo
Qtake User
Shi Hao Hsiao
Camera Team
Peter Sun
Camera Team
Yi Kai Chiu
Camera Team
Ze Jie Qiu
Camera Team
Chong Min Chen
Camera Team
Meng Che Tsai
Gaffer
Dr. Yang
Best Boy
Chih Yuan Cheng
Best Boy
Ce Yao Zhuang
Best Boy
Ying Hon Lin
Best Boy
Chih Hao Su
Best Boy
Jian Jhih Lin
Best Boy
Si Xian Wu
Best Boy
Ting Ta Lee
Camera Support Equipment
Sheng Ming Team
Art Director
Ai Ai Huang
Set Decorator
Yu Hui Wang
Set Decorator
Joe Chen
Assistant Art Director
Yu Ching Tseng
Assistant Art Director
Tin Co Liao
Graphic Design
Ya Chu Wu
Scenic Painter
Wei Sheng Jhang (Ping Ping Art Studio)
Scenic Painter
Zih Yu Chen (Ping Ping Art Studio)
Scenic Painter
Chang Long Hsieh (Ping Ping Art Studio)
Prop Master
Shu Pang Kao (Peck Design Studio)
Prop Master
Tung Jung Yo (Peck Design Studio)
Prop Master
Kang Chih Fan (Peck Design Studio)
Art PA
Kuo Jie Yu
Art PA
Jun Ying Xiao
Art PA
Lu Hong Chang
Art PA
Heng Yi Li
Art PA
Yu Cheng Huang
Art PA
Kai Hao Jhuang
Carpentry
Central Motion Picture Co.
Lead Food Stylist
Rita Wang
Senior Food Stylist
Shih Ming Chang
Loaction Sound mixer
Kurt Chien
Boom Operator
Yu Chi Lin
Casting Crew
Clappin Studio
Casting
Taitai Wu
Assistant Casting
Kenny Fang
Action Choreographer
Teddy Ray Huang
Talent
Ko Yu Chen
Talent
Teddy Ray Huang
Talent
Ying Chen Su
Talent
Sascha Heusermann
Talent
Yi Fan Chen
Talent
Lai Sang
Talent
Oscar Lin
Talent
Min Hao Wu
Stylist
Yee1yee @ange1made
Wardrobe Assistant
Pei
Make-up
Chao Ju Chen
Hairstylist
Femi Yang
Make-up & Hairstylist Assistant
Meng Yan Chen
Post Production
inJECT Inspiration
Executive Producer
Caster Wang
Executive Producer
Chloe Shih
Editor
Tzu Yu Lin
Editor
Ting Yu Chang
Editor
Tong Min Li
Colourist
Pipi Su @TimeLine Studio
Online Artist
Eddie Chiu (ArteryVision)
Online Artist
Dojun Chen (ArteryVision)
Online Artist
Rex Fan (ArteryVision)
Online Artist
Magic Moment
Sound Design and Mixing
Mei Yi Ting Chang (SoundME Studio)
Sound Design and Mixing
Chien Chi Ou (SoundME Studio)
Sound Design and Mixing
Yen Ju Sylvia Chen (SoundME Studio)
Lighting Equipment
ZBTS Film Studio
Lighting Equipment
Central Motion Picture Co.
Camera Equipment
HaoHao Film
Studio
Central Motion Picture Co.
Still Production
Kidensha
Photographer
Maxi Ho (Kidensha)
Photographer
Johnny Liao (Kidensha)
Photographer
Phodan (Kidensha)
Project Manager
Ekana.W (Kidensha)
Asst. Photographer
Daneil Tsai (Kidensha)
Asst. Photographer
Peter Zhu (Kidensha)
Asst. Photographer
Jason Lu (Kidensha)
Still Retouching
Didigo Studio
Retoucher
Eden Wu (Didigo Studio)