Jun 18, 2021
Uber Eats Taiwan Tonight, I’ll Be Eating 2021
Integrated brand campaign for Uber Eats Taiwan

For the second year in a row, Whatever Taipei and Special Group have teamed up to roll out Uber Eats Taiwan’s “Tonight, I’ll be Eating…” campaign.

This year, we invited the queen of badminton, Tzu-Ying Tai, and Taiwan’s best known comedian, Hank Chen, to be the first duo of the year. The scene for the campaign is set at the courtyard of a traditional Taiwanese house, a nostalgic place just like grandma’s house for many. In the campaign, the stars bond over badminton games as they share their favorite Taiwanese food and compare their workout routines.

In addition to TV commercials, we also created a rich repertoire of social content, including videos of Tai pulling off a smash challenge and Hank showcasing his dance skills, delivering not only tons of fun and laughs to the audience, but high relatability for Uber Eats’s brand image.

Uber Eats Taiwan
Global Agency
Special Group
Creative Partner Agency
Film Production Company
Palace Film
Post Production Company
Still Production Company
Temporary Truth Creative
Still Retouching Company
Cream Electric Art
Food Styling 食物造型組
Lion Roar Company
Social Production Company
BTS Film Production Company
Suntan Production
Creative Director
Tsui Ho
Account Director
Film & Still Producer
Cherry Chen
Translation Consultant
Brian Skerratt
Creative Support
Executive Creative Director
Tom Martin (Special Group)
Executive Creative Director
Julian Schreiber (Special Group)
Senior Creative
Harry Stanford (Special Group)
Senior Creative
Josie Fox (Special Group)
Team Leader
Eileen Cosgrove-Moloney (Special Group)
Account Director
Annabel Dempsey (Special Group)
Senior Strategist
Kellie Box (Special Group)
Casting Director
Emily Stewart (Special Group)
Local Casting Support
Susan Huang (Special Group)
Film Director
Mulder Shen (Palace Film)
Executive Producer
Phillip Chen (Palace Film)
Executive Producer
Gon-Wan Hsu, Wilder Tsai (Palace Film)
Line Producer
Jean Tseng (Palace Film)
Assistant Producer
Kuo-Jung Chang, Yuan-Shan Yang (Palace Film)
Director of Photography
Chen Ta-Pu (Palace Film)
Focus Puller
Heng-Jieh Bao (Palace Film)
B Camera
Fang-Yu Li (Palace Film)
Camera Team
Song-Chyuan Ling, Yan-Hong Ding Jing-Ting Yang, Jyun-Jieh Ma (Palace Film)
Sian-Wun Chen (Palace Film)
Best Boy
Kai-Cheng Chuang, Siou-Yuan Tan Ming-Jieh Jhong, Sian-Chin Sieh Ge-Jian Tseng (Palace Film)
Art Director
Johnny Chen (Palace Film)
Assistant Art Director
Wade Chen, Ting-Hsuan Li, Wen-Ting Wang (Palace Film)
Set Coordinator
All-in Studio Team (Palace Film)
Set Designer
Meerkat Chou (Palace Film)
Scenic Art Consultant
Frank Chen (Frank Scenic Art Company) (Palace Film)
Scenic Artist (Spray painting)
Si-Jian Li (Palace Film)
Boom Operator
You-Lung Lo (Palace Film)
Chia-Ling Wei (Palace Film)
Hand Model
Eden Chen, Ching (Palace Film)
Stylist (Tai)
Joyce Chang (Palace Film)
Make-up & Hairstylist (Tai)
Nikki Tsao (Palace Film)
Stylist (Hank)
Abow Chu (Palace Film)
Make-up (Hank)
Jade Lee (Palace Film)
Hairstylist (Hank)
Ben Kuong (UNDER hair) (Palace Film)
Storyboard Artist
Sin-Jhih Wang, Kai-Siang Syu (Palace Film)
Po-Hui Chang (Palace Film)
Lighting Equipment
Central Pictures Corporation (Palace Film)
Camera Equipment
i-View (i-View)
Online Artist
i-View (i-View)
Wilder Tsai (i-View)
Executive Producer
Phillip Chen Walt Wu (i-View)
Cozi-Sound (i-View)
Creative Assistant
Project Manager
Assistant Producer
Asst. Photographer
Project Manager
Caroline Miller (Cream Electric Art)
Food Styling Poducer
Charlie Hung (Lion Roar Company)
Lead Food Stylist
Yen Wen (Lion Roar Company)
Senior Food Stylist
Rita Wang (Lion Roar Company)
Assistant Food Stylist
ShihMin Chang (Lion Roar Company)
Assistant Food Stylist
M Hsiao (Lion Roar Company)
Assistant Food Stylist
Ryan Chen (Lion Roar Company)
Assistant Food Stylist
Annie Chen (Lion Roar Company)
Production Coordinator
Yule Ho (Lion Roar Company)
Ming Huang (Lion Roar Company)
Soul Chen (Lion Roar Company)
Creative Director
Domingo Yo (WebGene)
Art Director
Vicky Lu (WebGene)
Interaction Director
Kin Chen (WebGene)
Interaction Designer
Daiching Tsao (WebGene)
Project Manager
James Tung (WebGene)
BTS Diector
BTS Executive Producer
Vivian Chuang (Suntan Production)
Project Manager
Line Producer
You Shih Hong (Suntan Production)
Production Assistant
Willy You, Alice Yang (Suntan Production)
Director of Photography
Joseph Lee, FallinJason(Bcam) (Suntan Production)
1st AC
Kevin Chuang (Suntan Production)
2nd AC
Li zuyuan, Ansir Chew (Suntan Production)
Best Boy
Production Sound Mixer
Chen Wo Chun (Day1), Lo Song-ce (Day2) (Suntan Production)
Boom Operator
Chen Ying Shan (Day1), Li Jia Ying (Day2) (Suntan Production)
Willy You, Cooper Hsu (Suntan Production)
CY Chiu, Yu Chien Chen (Suntan Production)
Sound Mixer
Hiphop Lu Chih Shen (Suntan Production)