Uber Eats 'Save While Lying Down' 2026
Whatever Taipei has once again teamed up with Special Group to roll out the sequel to the "Save While Lying Down" campaign for Uber Eats Taiwan.
Last year, we developed "Save While Lying Down," a creative platform that gave Uber Eats a distinctly local value proposition. How do we keep the buzz going this year?
We brought back Cheryl Yang, a best actress winner both in Uber Eats ads and in real life. The film was built around scenes plucked straight from her daily life: "Red Carpet." Even under the spotlight, she couldn't resist lying down right where she stood, ordering up her favorite deals.
We also created a series of out-of-home ads, bringing Cheryl Yang's "Save While Lying Down" moments to streets from north to south for the first time, inviting people across Taiwan to open Uber Eats and start saving while lying down.
