Sep 01, 2026
Pay it all with PXPAY PLUS
Hoory’s Debut Music Video
Whatever Taipei launched an animated music video for Hoory, mascot of payment platform PXPay Plus, to showcase the many ways the service fits into everyday life.
PXPay Plus connects to over 370,000 payment points across Taiwan and keeps expanding its cross-border network. Building on this "pay for anything, anywhere" strength, we introduced a new brand platform, "Pay it all with PXPay Plus," and planned a big debut moment for Hoory.
Singing and dancing his way through daily life, Hoory shops at top retail brands, hops on the MRT and bus, pays utility bills, then flies to Tokyo and Seoul for a cross-border spending spree, turning the brand message into highly memorable entertainment.
Credit
Client
Agency
Animation Production
Music Production
Creative Director
Art Director
Copywriter
Account Director
Account Manager
Animation
Director
Justin Tsai
Producer
Cynthia Hou
PM
Ani Kung
PM
Buno Luo
CG Lead
JiaFu Hung
Art Director
Justin Tsai
2D Artist
Yu Tung Chung
2D Artist
YiAn Wang
2D Artist
Lin Shiyao
2D Artist
ChiaChi Chang
3D Modeler/Texture
Tanzie Chu
3D Modeler/Texture
MinWen Chou
3D Modeler/Texture
MANPING LAN
3D Modeler/Texture
Lawery Wang
3D Modeler/Texture
YUN-CHEN WU
Rigger / Character TD
DaYu Kao
3D Animator
Chung YunLi
3D Animator
Justin Tsai
MG Animator
LiYuan Sun
Choreography/Motion capture actors
Huang,Ting-Yun
Choreography/Motion capture actors
Lin,Yun Hsuan
Motion capture
Brian Cheng
Motion capture
QinHua Xie
3D Generalist
Afan Chuang
3D Generalist
Cheng Yun Yang
3D Generalist
MeowMeow Wu
3D Generalist
JiaFu Hung
3D Generalist
Yao Ching Wang
3D Generalist
Tanzie Chu
Technical Artist (TA)
YiTing Wu
Lighting Artist
ChenYu Fan
Lighting Artist
Tiffany Liu
VFX Artist
HuanPing Lin
Editor
Justin Tsai
Editor
JiaFu Hung
Compositor/TC
ChenYu Fan
Music Production
Song Producer
Tzu Chieh Wen
Composer
Xue Qian You
Arranger
Xue Qian You
Sound Designer
Xue Qian You
Recording Engineer
Isidore Hsu
Mixing Engineer
Isidore Hsu
Vocal
PiA
Special Thanks
Special Advisor
BinChi Chang
Special Advisor
Evan Lin
Special Advisor
Triston Huang
Special Advisor
RTX 5090
