Dec 09, 2024
Uber Eats Christmasland Show
Enhancing brand visibility at Taiwan's largest Christmas event.
Whatever Taipei and Special Group crafted a spectacular Christmas experience for Uber Eats Taiwan.
To create fame and talkability for Uber Eats at Taiwan’s largest Christmas celebration—2024 New Taipei City Christmasland—we transformed the main stage into a giant Christmas tree using Uber Eats’ signature colors. We also produced a series of new films and large-scale laser animations to bring the brand spirit to life—immersing audiences with party food, holiday decorations, karaoke gear, and, of course, Christmas gifts.
In addition to the main stage event at Christmasland, the campaign also utilized LED trucks and MRT OOH ads in surrounding areas to maximize brand exposure.
Credit
Client
Uber Eats Taiwan
Agency
Agency
Film Production Company
Animation Production Company
Artisan Design
Creative Director
Senior Designer
Senior Copywriter
Account Director
Producer
Cherry Chen
Agency
Special Group
Founding Partners/CEO
Lindsey Evans (Special Group)
Founding Partners/CEO
Cade Heyde (Special Group)
Partners/CCO
Julian Schreiber (Special Group)
Partners/CCO
Tom Martin (Special Group)
Creative Director
Sarah Parris (Special Group)
Creative Director
Daniel O'connell (Special Group)
Managing Director
Lauren Portelli (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Cara Simcock (Special Group)
Business Manager
Tamara Young (Special Group)
Head of Strategy
Celia Garforth (Special Group)
Strategy Director
Phoebe Fielding (Special Group)
Film Production Company
inJECT inspiration
2D animator
Lien-Chieh Hsu
3D animator
Chen Pin Chen
Film Production Company
Artisan Design
Visual Producer
Zheng yu zhe
Visual Planner
Judy
Project Manager
Ke Hong Chao
Animator
Sparkk
Videographer
Wu Cheng Ju
Motion Photographer
Lee yueh lun
Editor、Colorist、Composer
Rorie Lan
Photographer Company
Go San Studio
Photographer
Zih Ying Wu
Producer
Jia Jing Wu
Assistant Producer
Yua
Assistant Photographer
Kuan Ting Lin , Cassy Lin , Lu Chung Kai
Gaffer
Afa Wang , Leon Chung
Best Boy
Shua Fa Chiu , Zhi Xian Jiang , Chao Shiang Yang , Ying Hong Lin , Wei Cheng Lin
Art Director
Jhong Yu Huang
Set Decorator
Chih Ni Cheng , Ping Chun Liu , Qirui Chiu , Xu Yuan Zhang , Teyen Liu
Food Stylist
Rita Wang , Shih Min Chang
Graphic Designer
Yeh Hui Chun , Sinjie Lin
Retoucher
Wei En Wong
Still Retouching Company
Didigo Studio
Retoucher
Eden Wu
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