Dec 09, 2024
Uber Eats Christmasland Show
新北耶誕城燈光秀
Whatever Taipei 與 Special Group 共同為 Uber Eats 策劃了一場耶誕主題的光影展演。
為了在全台最大的耶誕節盛會－「2024 新北耶誕城」替 Uber Eats 強化知名度與創造話題，我們先巧妙地利用品牌色將整座舞台化身為一棵巨大的聖誕樹，並製作全新『點不到、點得到』影片，讓人們感受濃厚的節慶氛圍，同時對品牌留下深刻印象。
接著，我們更帶來大型雷射動畫秀，演繹 Uber Eats「（應該）都點得到」的傳播主張：不只派對美食點得到，歡唱道具、耶誕裝飾，甚至是交換禮物也都點得到！
這場活動除了在耶誕城舞台進行，也在周邊區域透過 LED 廣告車、捷運 OOH 宣傳，達到最大化的品牌曝光。
Credit
Client
Uber Eats Taiwan
Agency
Whatever Taipei
Agency
Special Group
Film Production Company
inJECT inspiration
Animation Production Company
Artisan Design
Creative Director
Senior Designer
Senior Copywriter
Account Director
Producer
Founding Partners/CEO
Lindsey Evans (Special Group)
Founding Partners/CEO
Cade Heyde (Special Group)
Partners/CCO
Julian Schreiber (Special Group)
Partners/CCO
Tom Martin (Special Group)
Creative Director
Sarah Parris (Special Group)
Creative Director
Daniel O'connell (Special Group)
Managing Director
Lauren Portelli (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Cara Simcock (Special Group)
Business Manager
Tamara Young (Special Group)
Head of Strategy
Celia Garforth (Special Group)
Strategy Director
Phoebe Fielding (Special Group)
2D animator
Lien-Chieh Hsu (inJECT inspiration)
3D animator
Chen Pin Chen (inJECT inspiration)
Visual Producer
Zheng yu zhe (Artisan Design)
Visual Planner
Judy (Artisan Design)
Project Manager
Ke Hong Chao (Artisan Design)
Animator
Sparkk (Artisan Design)
Videographer
Wu Cheng Ju (Artisan Design)
Motion Photographer
Lee yueh lun (Artisan Design)
Editor, Colorist, Composer
Rorie Lan (Artisan Design)
Photographer Company
Go San Studio
Photographer
Zih Ying Wu (Go San Studio)
Producer
Jia Jing Wu (Go San Studio)
Assistant Producer
Yua (Go San Studio)
Assistant Photographer
Kuan Ting Lin (Go San Studio)
Assistant Photographer
Cassy Lin (Go San Studio)
Assistant Photographer
Lu Chung Kai (Go San Studio)
Gaffer
Afa Wang (Go San Studio)
Gaffer
Leon Chung (Go San Studio)
Best Boy
Shua Fa Chiu (Go San Studio)
Best Boy
Zhi Xian Jiang (Go San Studio)
Best Boy
Chao Shiang Yang (Go San Studio)
Best Boy
Ying Hong Lin (Go San Studio)
Best Boy
Wei Cheng Lin (Go San Studio)
Art Director
Jhong Yu Huang (Go San Studio)
Set Decorator
Chih Ni Cheng (Go San Studio)
Set Decorator
Ping Chun Liu (Go San Studio)
Set Decorator
Qirui Chiu (Go San Studio)
Set Decorator
Xu Yuan Zhang (Go San Studio)
Set Decorator
Teyen Liu (Go San Studio)
Food Stylist
Rita Wang (Go San Studio)
Food Stylist
Shih Min Chang (Go San Studio)
Graphic Designer
Yeh Hui Chun (Go San Studio)
Graphic Designer
Sinjie Lin (Go San Studio)
Retoucher
Wei En Wong (Go San Studio)
Still Retouching Company
Didigo Studio
Retoucher
Eden Wu (Didigo Studio)
