Jun 10, 2017
toio collection
Planning and UX development for SONY toio's official contents
We were responsible for the UX design of toio™, Sony’s new toy platform for kids. The product was launched after 5 years of research and is designed to be simple yet sophisticated enough for kids to explore the inner-workings of robotics engineering.
[Award]
AD STARS 2020, Design category: Communication Design, Gold
AD STARS 2020, Interactive Division: Use of Interactivity, Bronze
AD STARS 2020, Interactive category: Interactive Craft, Bronze
AD STARS 2020, Data Insight: Leveraging Data, Bronze
Credit
Client
Client
Planning / Production
Creative Director
Takayuki Hino (SIX inc.)
Creative Director / Planner
Planner
Yuki Yokoi (HAKUHODO Inc.)
Planner
Ryoji Takahashi (HAKUHODO Inc.)
Producer
Designer
UX Developer
UX Developer
UX Developer
Sound Designer
Voice
Voice Director
Shuhei Okada (SOREMO Co., Ltd.)
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