The Official Blockchain Sponsor of SXSW 2022, Blockchain Creative Labs, partnered with Whatever to introduce their new web3 studio to the public. We transformed a 12,000 square foot space into a lab where a series of experiments became a window into the future of storytelling. Blocks of data became human stories, memories, and experiences. IRL NFTs onboarded a new generation
The SXSW Ledger was a real-time immersive view of SXSW data and blockchain transactions. Record Blocks let fans to discover musicians performing at SXSW and listen to earn NFT. The BCL Exchange presented 60 thought-leaders around 14 topics over 3 days. The NFT Gallery featured 12 new collections from WWE to Record Blocks, Andy Warhol to Dolly Parton. Our official SXSW proof-of-attendance-protocol turned film premiers and concerts into collectible moments, the first of any major festival. When dusk hit, the lab transformed, web3 artists took the stage and the spotlight, celebrating the future of entertainment. Soup to nuts, whatever brought it all to life overseeing every aspect of strategy, creative and production.