Oct 11, 2022
SXSW 2022 Blockchain Creative Labs
Collaboration with The Official Blockchain Sponsor of SXSW 2022, Blockchain Creative Labs.
The Official Blockchain Sponsor of SXSW 2022, Blockchain Creative Labs, partnered with Whatever to introduce their new web3 studio to the public. We transformed a 12,000 square foot space into a lab where a series of experiments became a window into the future of storytelling. Blocks of data became human stories, memories, and experiences. IRL NFTs onboarded a new generation
The SXSW Ledger was a real-time immersive view of SXSW data and blockchain transactions. Record Blocks let fans to discover musicians performing at SXSW and listen to earn NFT. The BCL Exchange presented 60 thought-leaders around 14 topics over 3 days. The NFT Gallery featured 12 new collections from WWE to Record Blocks, Andy Warhol to Dolly Parton. Our official SXSW proof-of-attendance-protocol turned film premiers and concerts into collectible moments, the first of any major festival. When dusk hit, the lab transformed, web3 artists took the stage and the spotlight, celebrating the future of entertainment. Soup to nuts, whatever brought it all to life overseeing every aspect of strategy, creative and production.
Credit
Client
Agency
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Production Manager
Aisha Ali
Designer
Winter Willoughby
Lead Technologist
Javier Cruz
Technologist
Daniel Goggins
Strategy and Programming Director
Lance Weiler
Programming Coordinator
Stephen Smith
Industrial Designer
Stevie Meder
Composer and Sound Designer
Gary Gunn
NFT Consultant
Ryan Hawthorne
Writers
Tom Salamon
Writers
Stephen Smith
Production Assistant
Amadeus Marquez
Production Assistant
Andrew Losh
Controller
Jane Rosch (Whatever)
Key Craft Service
Chris Harlan
Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Designer
Winter Willoughby
Production Manager
Aisha Ali
Industrial Design
Stevie Meder
Concept
Lance Weiler
Red Paper Heart
Creative Director
Zander Brimijoin
Technology Director
Daniel Scheibel
Executive Producer
Lisa Walters
Senior Producer
Erin Stowell
Senior Designer
Jiwon Ham
3D Design
Danni Huang
Lead Developer
Greg Schomburg
Developers
Oliver Garcia-Borg
Developers
Kyle Applegate
Volvox
Lead Technologist
Javier Cruz
Technologist
Daniel Goggins
Small Bands of Misbehavior
Production Design
Kai Lee
Production Design
Courtenay WIlliams
Crew Chief
Jonathan Bracken
Lead Carpenter
Rudy Aldaco
Carpenters
Alejandro Hernandez
Carpenters
Allan Fredrickson
Fabrication & Installation
Jonathan Aponte
Fabrication & Installation
Raul Pena
Fabrication & Installation
Lelly Pena
Installation Assistant
Elias Symeonidis
Technical Consultant
Juan Echavez
Lightworks Interactive
LED Panels
David Abramowski
LED Panels
David Loomis
LED Panels
Justin Devito
LED Panels
Tyler Williams
Sononaut
Composer and Sound Designer
Gary Gunn
Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Designer
Winter Willoughby
Production Manager
Aisha Ali
Small Bands of Misbehavior
Production Design
Kai Lee
Production Design
Courtenay WIlliams
Crew Chief
Jonathan Bracken
Lead Carpenter
Rudy Aldaco
Carpenters
Alejandro Hernandez
Carpenters
Allan Fredrickson
Fabrication & Installation
Jonathan Aponte
Fabrication & Installation
Raul Pena
Fabrication & Installation
Lelly Pena
Installation Assistant
Elias Symeonidis
Technical Consultant
Juan Echavez
Vinyl Installation
Shorty’s Wraps
Concept & Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Designer
Winter Willoughby
Production Manager
Aisha Ali
Onformative
Creative Director
Cedric Kiefer
Executive Producer
Timo Seegräber
Developer
Mickey van Olst
Coding & Design
Christian Riekoff
Small Bands of Misbehavior
Production Design
Kai Lee
Production Design
Courtenay WIlliams
Crew Chief
Jonathan Bracken
Lead Carpenter
Rudy Aldaco
Carpenters
Alejandro Hernandez
Carpenters
Allan Fredrickson
Fabrication & Installation
Jonathan Aponte
Fabrication & Installation
Raul Pena
Fabrication & Installation
Lelly Pena
Installation Assistant
Elias Symeonidis
Technical Consultant
Juan Echavez
Volvox
Lead Technologist
Javier Cruz
Technologist
Daniel Goggins
Concept & Creative Direction
whatever
Exchange Program Director
Lance Weiler
Exchange Coordinator
Stephen Smith
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Designer
Winter Willoughby
Production Manager
Aisha Ali
Small Bands of Misbehavior
Production Design
Kai Lee
Production Design
Courtenay WIlliams
Crew Chief
Jonathan Bracken
Lead Carpenter
Rudy Aldaco
Carpenters
Alejandro Hernandez
Carpenters
Allan Fredrickson
Fabrication & Installation
Jonathan Aponte
Fabrication & Installation
Raul Pena
Fabrication & Installation
Lelly Pena
Installation Assistant
Elias Symeonidis
Technical Consultant
Juan Echavez
Concept & Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Production Manager
Aisha Ali
NFT Design
Magnane
Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Production Manager
Aisha Ali
Kudos Design Collaboratory
Managing Director
John Kudos
Creative Director
Ashley Wu
Project Manager
Jessica Mackta
Graphic Designers
Fay Qiu
Graphic Designers
Jamus Marquette
Graphic Designers
Owen Febiandi
Graphic Designers
Lauwrencia E. D.
Graphic Designers
Putu Yogiswara
Graphic Designers
Ilham Muhamad Firdaus
Graphic Designers
Greg Wong
Graphic Designers
Brian Smith
Graphic Designers
Adriana Marquette
Graphic Designers
Erica Remmele
Graphic Designers
MacKenzie Schroeder
3D Design
Imam Fadilah
POAPs
Christian Marc Schmidt
POAPs
Joseph Gray
POAPs
Kevin Hanes
Concept & Creative Direction
whatever
Executive Creative Director
aramique (Whatever)
Executive Producer
Jennifer Baker (Whatever)
Production Manager
Aisha Ali
Red Paper Heart
Creative Director
Zander Brimijoin
Technology Director
Daniel Scheibel
Executive Producer
Lisa Walters
Senior Producer
Erin Stowell
Senior Designer
Jiwon Ham
Lead Developer
Greg Schomburg
Developer
Simon Geilfus
WWE NFT Design
Sebastian Onufszak
WWE NFT Design
Benjamin Stephan
Volvox
Lead Technologist
Javier Cruz
Technologist
Daniel Goggins
Lightworks Interactive
LED Panels
David Abramowski
LED Panels
David Loomis
LED Panels
Justin Devito
LED Panels
Tyler Williams
Small Bands of Misbehavior
Production Design
Kai Lee
Production Design
Courtenay WIlliams
Crew Chief
Jonathan Bracken
Lead Carpenter
Rudy Aldaco
Carpenters
Alejandro Hernandez
Carpenters
Allan Fredrickson
Fabrication & Installation
Jonathan Aponte
Fabrication & Installation
Raul Pena
Fabrication & Installation
Lelly Pena
Installation Assistant
Elias Symeonidis
Technical Consultant
Juan Echavez
Cakepop
Post Production Supervisor
Dan Sameha
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