This experiential was made for the Asics stall at the Kobe Marathon Expo, where participants of the marathon were invited to write down their aspirations for the race. Generated by scanning the written content, the runner’s virtual avatar, which can be customized in terms of speed and stamina, is used to compete with other avatars online in a virtual race.
The Asics stall was well received and spinoffs for the Tokyo, Nara, and Kumamoto Marathons were created as a result.