Hermes Magic Snowflakes

Holiday campaign where you can send messages made of snowflakes

We created “Hermès Magic Snowflakes,” a campaign that allows you to create personalized messages using snowflakes falling onto the rooftop garden of the Hermès store in Paris’s Faubourg Saint-Honoré. These messages can be delivered to the recipient by blowing air onto them.

To create your snowflake message, visit the website on your smartphone and type. The gently falling snowflakes will form your message. Then, blow onto your smartphone screen and watch the snowflakes blown away, soar over Paris, and be delivered to your loved one.

Credit

Client

Hermès

Creative Partner Agency

Whatever

Idea

Ryo Yamashita (Whatever)

Executive Creative Director

Masashi Kawamura (Whatever)

Creative Director

Shinya Fujiwara (Whatever)

Planner

Ryo Yamashita (Whatever)

Art Director / Designer

Yuichi Takatani (Whatever)

Designer

Comomo Kanayama (Whatever)

Technical Director / Programmer

Tatsuya Kida (Whatever)

Technical Director / Programmer

Ken Murayama (BASSDRUM)

Technical Director / Programmer

Yuma Murakami (BASSDRUM)

System Engineer

Takanobu Izukawa (Whatever)

Frontend Engineer

Makoto Matsutake (driveshaft Inc.)

Frontend Engineer

Eri Matsutake (driveshaft Inc.)

CG Director / Technical Director

Yuji Sato (KASSEN)

CG Producer

Taiyo Sato (KASSEN)

CG Director

Kenta Katsuno (＋Ring)

CG Producer

Toshihiko Sakata (＋Ring)

Music

(Massive Music)

Translator

Teichi Ota (Whatever)

Producer

Ayako Watanabe (Whatever)

Producer

Hayato Arakawa (Whatever)