Jul 13, 2020
Future Box Seatβ
Remote spectator seats of the future powered by robotics

“Future Box Seat (Beta)” aims to be the future of remote viewing seats. It is the first of the series of digital transformation projects in the sports & entertainment domain jointly driven by Dentsu and Fighters Sports & Entertainment Co., Ltd., the managing company of the baseball games of Hokkaido Nippon-Ham Fighters. Whatever developed the prototype.

“Future Box Seat (Beta)” is a system designed to deliver a game viewing experience that makes you feel as if you were at the stadium. It allows you to remote control a robot to give a round of applause to the players. You can also freely move the 360-degree camera mounted on the robot’s head to get the venue’s feel. The robot can even show your face on the attached monitor and lets you enjoy talking to the players remotely.

The system will make its debut as a proof-of-concept at the official professional baseball game on July 14, 2020, at Sapporo Dome stadium. The plan is to go beyond the sports events and extend the trials to various entertainment venues, including music concerts and theater performances, and shift to the production phase in 2021. The project aims to deliver fresh viewing experiences and fan-engaging activities with the heat even remotely for those fans who can not access the physical venues for various reasons.

Planning / Production
Creative Director
Technical Director
Yuto Kumon (BASSDRUM Inc.)
Clapping Hand Tech
Masato Takahashi (Bye Bye World)
Associate Designer
Product Design
Keisuke Ikeya (CDP)
Product Design
Akira Ishino (CDP)
Product Design
Yosuke Matsuzaki (CDP)
Daiji Yoshida (WTFC Inc.)
Kazuhiro Kudaka (WTFC Inc.)
Assistant Producer
Sari Takahashi (WTFC Inc.)
Executive Producer