“Tree Points is a rewards program launched by Cathay United Bank. To communicate that points can do more than just cashback—they can also be redeemed for unexpected delights—we introduced a new brand proposition: “Make Life Sparkle.”

In the brand film, we brought surreal, imaginative scenarios to life, highlighting extraordinary moments in everyday situation. The protagonist enjoys a series of surprise while sitting in different thematic chairs, inviting viewers to imagine the experiences they could unlock with Tree Points.

Beyond the film, we developed a series of distinctive key visuals, extending the chair motif from the film as a central design element. These visuals encourage consumers to redeem Tree Points for a variety of products, reinforcing the brand’s presence both conceptually and visually.”