Cathay United Bank 2025 Wrapped

Every January, Cathay United Bank wraps up the year by generating personalized summaries of users’ financial activities. This year, to make the Wrapped experience feel more relevant to everyday life and truly personal, we infused complex financial data with a warm, friendly theme and tone of voice. Each user receives inspiring keywords that reflect their financial behaviors, making the result more engaging and shareable.

Moreover, drawing insights from overall market trends and behavioral research, we created 39 distinct personas and organized them into an online exhibition. We created an online exhibition where visitors can view these character’s profiles, explore the kaleidoscopic results designed by Cathay United Bank, and download a variety of wallpapers. In parallel, we also concepted a series of out-of-home ads that spark curiosity through questions about financial habits, inviting people to discover the answers on the exhibition website.

*The kaleidoscope visuals in the images were designed and provided by Cathay United Bank.