Dec 17, 2021
Groceries. Like That! Uber Eats ╳ PX Mart
Uber Eats Taiwan×台湾大手スーパーのコラボレーションキャンペーン
Whatever TaipeiとSpecial Groupは、Uber Eats Taiwanと台湾の大手スーパー「PX Mart」がコラボレーションした新キャンペーン”Groceries. Like That!”を企画・制作しました。
今シリーズは、PX Martの象徴的なキャラクター「Mr.PX」をフィーチャーし、Uber Eatsの特徴的なスタイルでPX Martの商品を紹介しています。
さまざまなシチュエーションで食料品配達が必要な台湾人の日常生活からインスピレーションを得てさまざまなシナリオを作り、文化的な洞察力とクリエイティブなビジョンを巧みに融合させ、消費者の食料品配達への欲求への刺激を狙いました。
Credit
Client
Uber Eats Taiwan
Global Agency
Special Group
Creative Partner Agency
Whatever
Film Production Company
inJECT Inspiration
Post Production Company
inJECT Inspiration
Still Production Company
TRIANGLE
Still Retouching Company
OOAD
Social Production Company
OOAD
BTS Film Production Company
Muhui Production
Copywriter
Eggie Huang
Film & Still Producer
Cherry Chen
Project Manager
Tyne Huang
Translation Consultant
Brian Skerratt
Executive Creative Director
Tom Martin (Special Group)
Executive Creative Director
Julian Schreiber (Special Group)
Senior Creative
Harry Stanford (Special Group)
Senior Creative
Josie Fox (Special Group)
Creative Director
Max McKeon (Special Group)
Creative Director
Sarah Parris (Special Group)
Team Lead
Eileen Cosgrove-Moloney (Special Group)
Business Director
Annabel Demsey (Special Group)
Senior Strategist
Kellie Box (Special Group)
Casting Director
Emily Stewart (Special Group)
Local Casting Support
Susan Huang (Special Group)
Film Director
Chin Chang (inJECT Inspiration)
Assistant Director
Jih-Sheng Li, Vincent Hsu, Jack Wu (inJECT Inspiration)
Executive Producer
Caster Wang (inJECT Inspiration)
Producer
Jonathan Cheng (inJECT Inspiration)
Line Producer
Po Huang (inJECT Inspiration)
Assistant Producer
Wen-Hung Lo, Cheng-Yuan Wang, Lung-Hui Lin, Ming-Chun Kao (inJECT Inspiration)
Director of Photography
Yu-Yu Tang (inJECT Inspiration)
Focus Puller
Sheng-Hsin Hsu (inJECT Inspiration)
Camera Team
Shang-Ju Yang, Wei-Chieh Hsu (inJECT Inspiration)
DIT
I-Ping Wang (inJECT Inspiration)
Live Stream
Chen-Feng So (inJECT Inspiration)
Gaffer
Hsien-Wen Chen (inJECT Inspiration)
Best Boy
Yuan-Hsiu Tan, Yung-Yuan Lai, Hsi-Chuan Chen, Chih-Yuan Chuang (inJECT Inspiration)
Art Director
Johnny Chen (inJECT Inspiration)
Assistant Art Director
ChenHuei Chen, Eric Liao, Yunting Wong, Hsin-Ping Wang (inJECT Inspiration)
Construction Scenic Artist & Graphic Design
Hsin-Ping Wang (inJECT Inspiration)
Food Styling
I-Fang Hsiao, Rita Wang (inJECT Inspiration)
Set Coordinator
Yunshang Studio (inJECT Inspiration)
Boom Operator
Yu-Jung Chang (inJECT Inspiration)
Casting
I-Hsuan Li (inJECT Inspiration)
Actor
Steven, Yu-Chieh Han, Hsi-Che Su, Shu-Han Chang (inJECT Inspiration)
Stylist
Yeyeeyee (inJECT Inspiration)
Stylist Assistant
Tzu-Fang Hsu, Ting-Yu Lin (inJECT Inspiration)
Make-up
Duo Chen (inJECT Inspiration)
Make-up Assistant
Loma Hsu (inJECT Inspiration)
Hairstylist
Zeta Tsuei (inJECT Inspiration)
Stylist （Mr. PX Mart)
Anthony Ho (inJECT Inspiration)
Stylist Assistant （Mr. PX Mart)
Yifan Yeh (inJECT Inspiration)
Hair & Make-up （Mr. PX Mart)
Luke Wu (inJECT Inspiration)
Hair & Make-up Assistant（Mr. PX Mart)
Vita Guo (inJECT Inspiration)
Manager (Mr. PX Mart)
Alex Wang (inJECT Inspiration)
Storyboard Artist
Pyro Su, ArtWu, Brian Ouyang (inJECT Inspiration)
Editor
Tzu-Yu Lin (inJECT Inspiration)
Interpreters
Clare Wang, Fan Wu, Issac Li (inJECT Inspiration)
Lighting Equipment
Central Pictures Corporation (inJECT Inspiration)
Camera Equipment
LAPCC (inJECT Inspiration)
Colourist
Sasa Color (inJECT Inspiration)
VFX
Mr. Rooftop (inJECT Inspiration)
Online Artist
Mr. Rooftop (inJECT Inspiration)
Producer
Mr. Rooftop (inJECT Inspiration)
Executive Producer
Caster Wang (inJECT Inspiration)
Sound
Rod Peng (inJECT Inspiration)
Photographer
Mr. Triangle (TRIANGLE)
Asst. Photographer
Peter Pan (TRIANGLE)
Asst. Photographer
Jack Hsu (TRIANGLE)
Asst. Photographer
Mike Shih (TRIANGLE)
Project Management
Jake Chang (OOAD)
Project Management
Hugo Lin (OOAD)
Retoucher
Yunpey (OOAD)
Project Management
Jake Chang (OOAD)
Project Management
Hugo Lin (OOAD)
Interaction Designer
Livi Ding (OOAD)
Producer
Juice Lee (Muhui Production)
Director of Photography
Wan Lau (Muhui Production)
Assistant Camera
Shin Cheng Lin (Muhui Production)
Assistant Camera
E Teen Fu (Muhui Production)
Assistant Camera
Han Yu Shin (Muhui Production)
Assistant Camera
Yi Ru Wang (Muhui Production)
