Sep 26, 2023
Uber One 「一訂省,不吃土」
Uber One 一訂省 不吃土

Whatever Taipei 與 Special Group 為 Uber One 打造了一波「土」味十足的全方位行銷企劃。

在台灣,人們常用「我要吃土了!」一詞來形容月底拮据的窘境。以這句流行語為靈感,我們希望用在地且詼諧的方式來宣傳 Uber One 所提供的超值優惠,讓台灣人相信:有了 Uber One,就可以省下很多錢,再也不必吃土了。

在系列影片中,我們讓大量的土從冰箱、微波爐、電鍋、櫥櫃、穀片盒等出奇不意的地方傾出,演繹各種人們即將要吃土的趣味情境,並在每個情境裡帶出 Uber One 豐富的會員專屬優惠,如 0 元外送費、乘車 5% 折扣等。而在戶外平面廣告裡,我們將人氣美食和食物形狀的土堆並列,透過兩者形成的強烈對比,來展現 Uber One 的省錢優勢。

另外,我們還和建國花市合作舉辦期間限定的特別活動。活動期間內, 我們將眾多『禁止吃土』的立牌插在裝滿土的盆栽裡,並將『禁止吃土』的貼紙貼在園藝用土的包裝上,讓前來購買花草的園藝愛好者們會心一笑。同時,來場者只要掃描立牌或貼紙上的優惠碼,就可以得到獨家好康。

在『 一訂省,不吃土』專案上線期間,Uber One 的會員數突破里程碑。 我們成功地將在地文化洞察融合進創意概念,奠定 Uber One 物超所值的形象。

Credit
Client
Uber Eats Taiwan
Creative Agency
Creative Agency
Film Production
Creative Director
Designer
Copywriter
Eggie Huang
Account Director
Producer
Cherry Chen
CCO
Tom Martin (Special Group)
CCO
Julian Schreiber (Special Group)
Creative Director
James Sexton (Special Group)
Creative Director
Sarah Parris (Special Group)
General Manager
Eileen Cosgrove-Moloney (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Surungi Hohol (Special Group)
Business Manager
Tamara Young (Special Group)
Planning Director
Kellie Box (Special Group)
Planning Director
Phoebe Fielding (Special Group)
Senior Strategist
Matilda Treloar (Special Group)
Casting Director
Emily Stewart (Special Group)
Local Casting Support
Susan Huang (Special Group)
Film
Film Director
Jungkuan Dragon
Executive Producer
Caster Wang
Executive Producer
Chloe Shih
Director Assistant
Lily Chan
Producer
Ann Lee
Line Producer
Wan Rong Tseng
Line Producer
Wei Fang Yang
Production Crew
Rou Shih
Production Crew
38 Tang
Production Crew
Yong Yu Huang
Production Crew
Sylvia Chen
Production Crew
Emma Fan
Production Crew
Nicole Wang
Production Crew
Ming Jun Gao
Production Crew
Candice Tseng
Director of Photography
Wei Yu Tseng
Focus Puller
Linlaomoo
Camera Team
Ze Jie Qiu
Camera Team
Ching Tsung Chien
Camera Team
Meng Che Tsai
Camera Team
Song Cyuan Ling
Gaffer
Hu Hsuan Wei
Best Boy
Jimmy Lin
Best Boy
Bo Cheng Chen
Best Boy
De Liang Li
Best Boy
Bo Jie Lin
Best Boy
Guan Yan Li
Best Boy
Xin Zhu Li
Best Boy
Nana Chang
Best Boy
Zheng Hao Huang
Camera Support Equipment
Sheng Ming Team
Art Director
Hsuan Shao Chen
Set Decorator
Yu Hui Wang
Set Decorator
Joe Chen
Assistant Art Director
Wan Chen Yang
Graphic Design
Ya Chu Wu
Scenic Painter
Frank Scenic Art Company
Prop Master
Doraemon4
Art PA
Ming Ji Wu
Art PA
Tea Fan
Art PA
Hsu Yuan Chang
Art PA
Chia Wei Chang
Art PA
Tony Tu
Art PA
Chung Yu Chen
Loaction Sound mixer
Kurt Chien
Boom Operator
Jeff Lee
Casting
Taitai wu
Hand Model
Chen Yi Tsai
Talent
Chu Ping Liu
Talent
Soon Chang
Talent
DaWen
Talent
Kerr Hsu
Stylist
Eggrollboys
Make-up
Chao Ju Chen
Hairstylist
Tank (Yung Yin Chen)
Make-up & Hairstylist Assistant
Yung Chen Hsu
Storyboard Artist
Hsin Chih Wang
Editor
Ting Yu Chang
Editor
Tzu Yu Lin
Lighting Equipment
Visionary Creature Image Company
Lighting Equipment
Arrow Studio
Camera Equipment
HaoHao Film
Studio
Arrow Studio
Lead Food Stylist
Cathy Wang
Colourist
Pipi Su (TimeLine Studio)
Online Artist
Harry HD
Online Artist
Guan Yang Lin
Producer
Ann Lee
Executive Producer
Caster Wang
Executive Producer
Chloe Shih
Sound
YourOwn Studio
Key Visual
Photographer
Andrew Kan
Project Manager
Sujata Chen
Asst. Photographer
Rubio Liu
Asst. Photographer
Kahou Wong
Asst. Photographer
Hung Jiun Lin
Retoucher
Eden Wu (Didigo Studio)