Jan 13, 2021
Uber Eats Taiwan 生鮮雜貨,就這樣點!2021
Uber Eats 生鮮雜貨全球首波廣告

Whatever Taipei 與 Special Group 聯手為 Uber Eats 打造生鮮雜貨外送服務的全球傳播主張,定調外送服務的新紀元。繼2020年的前導宣傳廣告,我們於2021年1月正式在台灣推出一系列《生鮮雜貨,就這樣點!》的廣告傳播企劃。

我們以 Uber Etas 一貫的幽默風格,透過有小寶寶的三口之家、寵貓成癡的都會鏟屎官,以及青春小情侶的追劇日常,呈現出 Uber Eats 平台上「生鮮雜貨」多元品項的豐富樣貌,同時也為千禧世代與 Z 世代的消費者,描繪「隨點即送」外送服務,能為生活帶來的便利愜意。

Credit
Client
Uber Eats Taiwan
Global Agency
Special Group
Creative Partner Agency
Whatever
Film Production Company
Palace Film
OOH/Social Production Company
WebGene
Creative Director
Copywriter
Tsui Ho
Designer
Account Director
Film Producer
Associate Project Manager
Managing Director
Executive Creative Director
Tom Martin (Special Group)
Executive Creative Director
Julian Schreiber (Special Group)
Creative Director
Jade Manning (Special Group)
Creative Director
Vince Osmond (Special Group)
Team Leader
Eileen Cosgrove-Moloney (Special Group)
Bussiness Director
Caity Cowper (Special Group)
Executive Broadcast Producer
Paul Johnston (Special Group)
Integrated Producer
Steph Wilkinson (Special Group)
Director Hong-Bin Chen
Hong Bin Chen (Palace Film)
Executive Producer
Phillip Chen (Palace Film)
Executive Producer
Producer
Wilder Tsai (Palace Film)
Line Producer
Jean Tseng (Palace Film)
Assistant Producer
Fang-Yi Lee (Palace Film)
Assistant Producer
Ming-Fang Liu (Palace Film)
Assistant Producer
Skyler Chen (Palace Film)
Assistant Producer
Kuo-Jung Chang (Palace Film)
Director of Photography
Yu-Yu Tang (Palace Film)
Focus Puller
Camera Team
Cong-Min Chen (Palace Film)
Camera Team
Che-Ming Chang (Palace Film)
Camera Team
Wei-Hao Chin (Palace Film)
Gaffer
Chung-An Tung (Palace Film)
Best Boy
Guan-Yu Chen (Palace Film)
Best Boy
Wun-Zong Lee (Palace Film)
Best Boy
Guan-Yan Lee (Palace Film)
Best Boy
Hong-Chang Lu (Palace Film)
Best Boy
Guei-Huang Chen (Palace Film)
Grip
Hsin-Ming Huang (Palace Film)
Art Director
Johnny Chen (Palace Film)
Assistant Art Director
Wade Chen (Palace Film)
Assistant Art Director
Stacy Lu (Palace Film)
Assistant Art Director
Ting Hsuan Lee (Palace Film)
Set Coordinator
All-in Studio Team (Palace Film)
Food Stylist
Rita Wang (Palace Film)
Storyboard Artist
Emin Lin (Palace Film)
Stylist
Chun-Ting Huang (Palace Film)
Assistant Stylist
Chu-Chun Yang (Palace Film)
Hair&Make-up
Nimo Tung (Palace Film)
Hair&Make-up
Yu-Fang Ding (Palace Film)
Casting
Chia-Ling Wei (Palace Film)
Talents(Binge)
MiuMiu Hu (Palace Film)
Talents(Binge)
Jack Lee (Palace Film)
Talents(Cat Slave)
Patty Chu (Palace Film)
Talents(Elegant Dad)
Stephen Jung (Palace Film)
Hand Model
Chia-Cheng Chuang (Palace Film)
Hand Model
Wan-Yun Yu (Palace Film)
Lighting Equipment
LAPCC Inc. (Palace Film)
Camera Equipment
LAPCC Inc. (Palace Film)
Editor
Pei-Jun Wang (Palace Film)
Colorist
VFX
Foresight (Palace Film)
Sound Recordist
Cozi Sound (Palace Film)
Project manager
James Tung (WebGene)
Producer
Jimmy Shi (WebGene)
Art Director
Vicky Lu (WebGene)
Art Director
Kin Chen (WebGene)
Creative Director
Domingo Yo (WebGene)
Photographer
Maxi Ho (WebGene)