Mar 15, 2023
Uber Eats「Get Almost Almost Anything」
品牌轉型整合行銷

繼『今晚,我想來點…』之後,Whatever Taipei 與 Special Group 為 Uber Eats 打造了『(應該)都點得到 』年度品牌廣告,包含電視影片、戶外廣告、社群活動等一系列內容,旨在推廣 Uber Eats 豐富多元的外送品項,並強調 Uber Eats 已從美食外送平台進化為綜合外送平台。

在影片中,我們邀起此次代言人田馥甄、炎亞綸、唐綺陽、阿滴滴妹來演繹各種饒富趣味的生活情境,並善用 Uber Eats 解決不同需求,如防震用的手電筒、備用的相機記憶卡、今日的開運小物等。即使點不到 Hebe 的兩個老婆,也點得到一個人吃也開心的獨享小火鍋。透過幽默自嘲的風格,來傳達 Uber Eats (應該)能滿足消費者的所有生活所需。

廣告上線後,我們同步舉辦了 OOH 尋寶比賽,邀請民眾於限定期間內,在各大城市的 Uber Eats 大型廣告看板上尋找隱藏在超長免責聲明內的優惠序號。同時,我們也推出了一系列社群內容,以輕鬆有趣的互動遊戲來加深傳播主張並讓人會心一笑。

Credit
Client
Uber Eats Taiwan
Agency
Special Group
Film Production Company
Palace Film
Still Production
Temporary Truth Creative
Still Production
Maxi Ho
Social Production
WebGene
Creative Director
Designer
Designer
Copywriter
Eggie Huang
Account Director
Producer
Cherry Chen
Founding Partners/CEO
Lindsey Evans (Special Group)
Founding Partners/CEO
Cade Heyde (Special Group)
Partners/CCO
Julian Schreiber (Special Group)
Partners/CCO
Tom Martin (Special Group)
Creative Director
James Sexton (Special Group)
Creative Director
Sarah Parris (Special Group)
Social Lead
Sarah Mckie (Special Group)
General Manager
Eileen Cosgrove-Moloney (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Caitlin O’Connor (Special Group)
Business Director
Cali Fish (Special Group)
Business Manager
Tamara Young (Special Group)
Head of Strategy
Celia Garforth (Special Group)
Strategy Director
Kellie Box (Special Group)
Strategist
Matilda Treloar (Special Group)
Talent Director
Emily Stewart (Special Group)
Project Manager
James Tung (WebGene)
Creative Director
Domingo Yo (WebGene)
Art Director
Vicky Lu (WebGene)
Interaction Director
Kin Chen (WebGene)
Interaction Designer
Ivy Chang (WebGene)
Film Director
Mulder Shen
Executive Producer
Phillip Chen
Producer
Gon-Wan Hsu
Producer
Wilder Tsai
Line Producer
Jean Tseng, Hui Ci Chen
Director of Photography
Ta-Pu Chen
Focus Puller
Heng-Jieh Bao
B Camera
Chang-Wei Lin
Camera Team
Shingji Team
Gaffer
Sian-Wun Chen
Best Boy
Siou-Yuan Tan, Ming-Jieh Jhong Jian-Ming Wang, Jhen-Ting Shih Zheng-Yu Xu, Xian-Yuan Chen
Art Director
Johnny Chen
Set Decorator
Hsin-Ping Wang
Assistant Art Director
Wade Chen, Danyu, Guo-Ciou Jin Yu-Hui Wang, Neva Zheng Yu-ciao Chen
Set Coordinator
All-in Studio Team
Boom Operator
You-Lung Lo
Casting
Pei-Rong Ye
Hand Model
Ching, Yu Hu
Actors
Yu-Xuan Pan, Zi-Chen Huang Qiang Lee, Wei-Qi Su Li-Xing Zhou, Shiu JIA HUI Rong-Kuan Chen, Shao-Qian Chen Teng Yang, Ying-Syue Mei Yan-Zuo Chen, Zhi-Yu Han Pin-Yi Wu, You-Jie Ji Chiau-Fei Tsai, Rui-Yu Lee Peng-Xi Chen, Yu-Rong Yang,Suri
Talents
Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, Crown Du
Storyboard Artist
Sin-Jhih Wang
Editor
Po-Hui Chang
Lighting Equipment
Central Pictures Corporation
Camera Equipment
SHINGJI VISUAL FILM
Lead Food Stylist
Rita Wang
Senior Food Stylist
Shih-Min Chang
Sound
Your Own Studio
Post Production
i-View
Photographer
Jamie Macgregor
Creative Assistant
Martin Ma
Producer
Jeff Wang
Gaffer Team
QUARK STUDIO
Assistant Producer
Xuan Chen
Assistant Producer
Fortuna Hsu
Asst. Photographer
Ming Huang, ChiaYu Hsu, Peter Chu
Still Retouching Company
Didigo Studio
Retoucher
Eden Wu
Photographer
Maxi Ho
Producer
Ethan