Jan 09, 2025
1966 長照專線接住你
衛福部長照司 失智症與長照服務宣傳影片

我們為衛生福利部長期照顧司打造兩支嶄新的宣傳影片,翻轉長照的悲情印象,以正面、幽默的角度,推廣「1966 長照專線」與「失智不可怕」主題。

為了觸及更多族群,我們以跨世代共鳴和話題性為核心,邀請深受台灣觀眾喜愛的「保庇天后」王彩樺與女兒庭庭攜手演出,透過兩人充滿趣味與活力的火花,讓「長期照顧」的觀念深入人心。

在「1966 長照專線」影片中,我們讓彩樺傳授天后秘訣給女兒:「要成為天后,什麼戲都要接~」,接著透過各種意想不到地「接」戲情節,巧妙傳達「長照,還是交給 1966 接吧!」的傳播主軸。

「失智不可怕」影片則透過一鏡到底的拍攝手法,帶領觀眾經歷失智者和照顧者可能面對的日常場景,進一步表達有了長照的協助,即使面對挑戰也能「免驚」,溫暖而有力地鼓舞觀眾尋求資源。

Credit
Creative Director
Senior Copywriter
Senior Designer
Account Director
Jerry Liu
Account Director
Account Director
Film Director
Assistant Director
Li Yu Jhen
Executive Producer
Cherry Chen
Executive Producer
Caster Wang
Producer
Chien-Yu Chen
Line Producer
Koo Ellen
Production Crew
Chuanju Chan
Production Crew
Frank Tang
Production Crew
Chen Jiahno
Production Crew
Jing-Shuang Wu
Production Crew
Polly Wei
Director of Photography
Kevin Lee
Focus Puller
Linlaomoo
Camera Team
Lin Che Yu
Camera Team
Yu Chi Tai
Gaffer
Dr. Yang
Best Boy
Yuan Yu Hsu
Best Boy
LoWei
Best Boy
Ying Hon Lin
Best Boy
Chao Chun Hsien
Best Boy
Kuan-yen Lee
Best Boy
Chih Wei SUNG
Camera Support Equipment
Sheng Ming Team
Art Director
AiAi Huang
Assistant Art Director
Yuching Tseng
Swing Gang
Johnson
Swing Gang
Cheng Pu Chung
Art PA
Sun Yuhan
Art PA
Cheng Hao Lee
Loaction Sound mixer
Roy Chang
Boom Operator
Tsou Meng Hsuan
Assistant
Min Chi Chen
Stunt Director
Teddy Ray Huang
Stunt
Chang Yi En
Stunt
Wu Tung Ying
Stunt
TSAI HSIN YU
Celebrity Talent
Lotus Wang
Celebrity Talent
Huang Yu Ting
Talent
Yong-Hui Chen
Talent
Yuan-En Huang
Talent
Chien ,Tsung-Fu
Talent
Yan Lin Chen
Talent
Hsiung Chin Lien
Talent
Tseng Hsin Teng
Stylist
yee1yee (ange1made)
Costumer
Naoto Tung
Assistant
JingRong Huang
Make-up Artist
Duo Chen (Dragee Studio)
Make-up Artist
Ling (Dragee Studio)
Hairstylist
Lee Yueh Tzu
Make-up Assistant
Ruru Huang
Hairstylist Assistant
Peng Hong Jhen
Make-up & Hairstylist Intern
Yi-Han,Lin
Storyboard Artist
Hsin Chih Wang
Editor
Tzu Yu Lin
Lighting Equipment
Central Motion Picture Co.
Camera Equipment
Central Motion Picture Co.
Shooting Studio
Central Motion Picture Co.
Colourist
Eddie Lee
VFX Artist
Guan Yang Lin