The game is as simple as it is nostalgic — like the classic coin-eating arcade game from childhood — only this time, players are gobbling up restaurant logos from Wowprime Group. The more they eat in the game, the more exclusive food vouchers they get from each restaurant.

The website is styled in a retro pixel-art gaming aesthetic, pumped up with adrenaline-inducing background music. The player’s in game avatar is a greedy, red little monster dashing across the screen. The bonus items that randomly pop up are hidden Wowprime-member-only perks. So far, the game has been played 70,745 times, with each player averaging 2 rounds and spending around 52 seconds per session. During the campaign, voucher redemptions surged, reaching 34,404 uses, and the voucher revenue achievement rate hit an impressive 172.6%.

More than just a promo, “The Hungry Run” is a brand-driven celebration of foodie culture that introduces millions to the flavorful world of Wowprime membership.