In the film, we invited Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, and Crown Du to use Uber Eats to solve different needs in various hilarious situations. Besides the food, they get unexpected items such as flashlights, memory cards, and even the lucky item of the day. Although Hebe can’t get her two wives (her former bandmates), she can still get a small hot pot for herself. The campaign conveys that consumers can get almost almost anything on Uber Eats in a humorous and self-deprecating style.

After the launch of the campaign, we organized an OOH treasure hunt competition, inviting people to look for the promo codes hidden in the long disclaimer on the large Uber Eats billboards in major cities. Meanwhile, we rolled out social content series to deepen the brand message and make people smile.