Jul 19, 2018
Hermès AVEC ELLE
Audience-participatory exhibition that recreates a fictional movie set

Held at Tokyo’s National Art Center in 2018, the Hermès “Avec Elle” exhibition features a film-set where visitors become part of the story and mystery of Avec Elle.

Our role in this project was to develop and produce all digital advertising, activation, and PR tools. Visitors were also treated with having their names listed in the ending credits of the experience.

Credit
Client
Hermès Japon co., ltd.
Planning / Production
Creative Director
Associate Director
Daisuke Yukita
Programmer
System Engineer
Web Director
Satoshi Yamazaki (Futurek)
Frontend Engineer
Tsujimoto Tarou (Futurek)