Every January, Cathay United Bank wraps up the year by generating personalized summaries of users’ financial activities. This year, to make the Wrapped experience feel more relevant to everyday life and truly personal, we infused complex financial data with a warm, friendly theme and tone of voice. Each user receives inspiring keywords that reflect their financial behaviors, making the result more engaging and shareable.

Moreover, we drew insights from vast amounts of financial data and developed 39 unique characters representing distinct financial behaviors across generations. We created an online exhibition where visitors can view these character’s profiles, explore kaleidoscopic results, and download a variety of wallpapers. In parallel, we also concepted a series of out-of-home ads that spark curiosity through questions about financial habits, inviting people to discover the answers on the exhibition website.