A staple in public bathhouses and bathrooms across Japan, Akabako has accompanied generations with its timeless formula. How can we introduce its charm to people in Taiwan?

We incorporated the classic bathhouse motifs in Akabako’s new key visual, creating a serene and comforting atmosphere reminiscent of a warm bath. In partnership with the Beitou Hot Spring Museum, we also organized the brand’s first-ever exhibition, Sento-ology, showcasing the authentic culture of Japanese public baths.

The exhibition features an array of traditional noren (curtains) designed by COW STYLE, tailored to the customs of various regions in Japan. When visitors lift the noren, they can feel as though they are stepping back in time to a public bathhouse from a century ago. In addition to various Sento items, we also displayed a Red Mount Fuji mural crafted from stacks of Akabako, which exudes a soothing fragrance.

During the exhibition, we also invited renowned speakers to host in-depth themed lectures, alongside soap-molding DIY workshops, encouraging visitors to bring the enchanting culture of Japanese bathhouses into their everyday lives through Akabako.