Jan 09, 2025
1966 Long-Term Care Hotline Promotion
Ministry of Health and Welfare TV Commercials

We created two TV commercials for Taiwan’s Ministry of Health and Welfare to promote the “1966 Long-Term Care Hotline” and the message that “Dementia is Not Scary” in a warm and light-hearted tone.

To reach a wider audience, we cast the beloved Taiwanese actor Lotus Wang, known as the Queen of Blessings, and her daughter Stacy. Their cross-generational interaction resonates deeply with viewers and delivers a clear message: “When it comes to caregiving, 1966 has you covered.””

Furthermore, the Dementia is Not Scary film uses a one-shot camera technique to walk viewers through everyday scenarios of those with dementia and their caregivers. With empathy and warmth, the film shows that—with the assistance of long-term care services—even challenging situations can be met with strength and peace of mind.

Credit
Creative Director
Senior Copywriter
Senior Designer
Account Director
Jerry Liu
Account Director
Account Director
Film Director
Assistant Director
Li Yu Jhen
Executive Producer
Cherry Chen
Executive Producer
Caster Wang
Producer
Chien-Yu Chen
Line Producer
Koo Ellen
Production Crew
Chuanju Chan
Production Crew
Frank Tang
Production Crew
Chen Jiahno
Production Crew
Jing-Shuang Wu
Production Crew
Polly Wei
Director of Photography
Kevin Lee
Focus Puller
Linlaomoo
Camera Team
Lin Che Yu
Camera Team
Yu Chi Tai
Gaffer
Dr. Yang
Best Boy
Yuan Yu Hsu
Best Boy
LoWei
Best Boy
Ying Hon Lin
Best Boy
Chao Chun Hsien
Best Boy
Kuan-yen Lee
Best Boy
Chih Wei SUNG
Camera Support Equipment
Sheng Ming Team
Art Director
AiAi Huang
Assistant Art Director
Yuching Tseng
Swing Gang
Johnson
Swing Gang
Cheng Pu Chung
Art PA
Sun Yuhan
Art PA
Cheng Hao Lee
Loaction Sound mixer
Roy Chang
Boom Operator
Tsou Meng Hsuan
Assistant
Min Chi Chen
Stunt Director
Teddy Ray Huang
Stunt
Chang Yi En
Stunt
Wu Tung Ying
Stunt
TSAI HSIN YU
Celebrity Talent
Lotus Wang
Celebrity Talent
Huang Yu Ting
Talent
Yong-Hui Chen
Talent
Yuan-En Huang
Talent
Chien ,Tsung-Fu
Talent
Yan Lin Chen
Talent
Hsiung Chin Lien
Talent
Tseng Hsin Teng
Stylist
yee1yee (ange1made)
Costumer
Naoto Tung
Assistant
JingRong Huang
Make-up Artist
Duo Chen (Dragee Studio)
Make-up Artist
Ling (Dragee Studio)
Hairstylist
Lee Yueh Tzu
Make-up Assistant
Ruru Huang
Hairstylist Assistant
Peng Hong Jhen
Make-up & Hairstylist Intern
Yi-Han,Lin
Storyboard Artist
Hsin Chih Wang
Editor
Tzu Yu Lin
Lighting Equipment
Central Motion Picture Co.
Camera Equipment
Central Motion Picture Co.
Shooting Studio
Central Motion Picture Co.
Colourist
Eddie Lee
VFX Artist
Guan Yang Lin