Born in Yokohama and a University of Tokyo Literature graduate, Yoriko initially worked in digital communication and creative roles for food and beverage brands at a general advertising agency. She pivoted to content development in 2018, became the CMO of an XR startup in 2020, and became independent in 2021. Currently, while producing her own content, she participates in projects involving communication strategy, business development, and DX promotion at various companies. Focused on digital, communication, and entertainment, she continues to create “new experiences” that “align with everyday life” across diverse formats. She joined Whatever in August 2023.