Masashi Kawamura and the Whatever team took part in Forbes JAPAN’s new series “Creative Ideation for R&D.” From advertising production to branding, product development, and new business development, Whatever is a borderless company that “thinks about anything, and creates anything.” In this series, we will show you the entire ideation process behind the solutions to real client issues. In this article, we will take a look at the strengths and challenges of Yuki Precision Co., Ltd., a “small giant” with precision cutting technology that has been taking on challenges in a variety of genres, such as aerospace, medical equipment, and even the development and marketing of analog record players.

https://forbesjapan.com/articles/detail/42781