aramique is a creative director focused on immersive media, interactive installations and experimental storytelling. His work brings a lyrical and human-centered approach to technology and has been celebrated by publications ranging from The Guardian to Time Magazine. His installation-based public experiences, have been featured at festivals including SXSW, Art Basel, TED and Moogfest and institutions like Palais de Tokyo, New Museum, Museum of the Moving Image, Arsenal Contemporary and Mobile World Congress. He served as Creative Director at Obscura Digital and Director and ECD at Tool of North America prior to joining Whatever as Executive Creative Director of the New York studio. He is an alumni of the New Museum Incubator for Art and Technology in New York and founder of the non-profit Reality Research Lab in Lyon, France.

While studying computer graphics and animation at the Film/Television Department at De Anza College in California, Since joining P.I.C.S. in 2005, Hayato Ando showcased his work on TV programs such as BS Digital Stadium and more. Ando's work extends beyond the borders of mediums such as commercials, installations, and he has also participated in many projects from the planning phase. His signature technique is dynamic camera work that takes advantage of both live action and computer graphics.

• FILM"記憶の息子：Son of Memory" (18m27s)

As a stopmotion animation creator, Kimimasa has produced numerous TV commercials and other works. His representative works include "SHISHA NO SHO" (Book of the Dead) directed by Kihachiro Kawamoto. Others include "Tarako Kewpie series TVCM", "NHK Petit Petit Anime: Korogashiya no Pun", Idemitsu Kosan Papercraft Movie "The History of IDEMITSU," "Linked Horizon - Requiem der Morgenröte MV", "Rika-chan TVCM" and "Netflix Rilakkuma and Kaoru."

• TALK EVENT「 Our Vision for the Future of Stop Motion Animation 」

Film

They met as students and made independent films in a film club.
After graduation, they continued making science fiction short films between their jobs.

• FILM"viewers: 1" (4m33s)

Kimi is a commercial director, planner, and film director.
She shines at creating tactile imagery rather than smooth ones.
She loves Shugoro Yamamoto, Matthew Barney, Park Chan-wook, and PRISTEXAS.

• FILM"MELT" (3m47s)

Sae participated in the establishment of OPEN HUB Park from the planning phase and led the planning and experience management of the new real/virtual business co-creation space. Since the opening of the park, she has been working as the Chief Operations Officer. After graduating from university, she joined NTT, where she worked in digital marketing since 2011 after taking two maternity leaves. She has led the launch of Owned Media (Biz Compass), planning article concepts and analysing them.

• TALK EVENT「 In the future, what "ways of working" and "locations of working," will allow us more freedom? 」

Comomo's day job is as a designer at Whatever, but on rare occasions, she creates and sells a life form called Otomodachi. The theme of this issue is "Fresh Otomodachi," bringing you a fresh catch of the day.

Aya is the CEO of Island and office inc. After working for a major event management company, Aya joined KPMG Silicon Valley Office in 2012 and joined Money Forward in 2014. As Director of Public Relations, she is responsible for raising awareness of the company and its services as well as promoting understanding of the industry. She graduated from the University of Tokyo in 2009 with a degree in Economics.

Her hobbies include drawing, Lego, playing the violin, and observing insects.

• TALK EVENT「 In the future, what "ways of working" and "locations of working," will allow us more freedom? 」

Masa is the Chief Creative Officer of Whatever. He has worked as a creative director at 180 Amsterdam, BBH New York, Wieden & Kennedy New York, and other global creative agencies. He founded PARTY in 2011, and after serving as the head of its New York and Taipei studios, founded Whatever in 2018. He has worked on a wide range of projects, including brand campaigns, TV program development, and music video direction. He has earned more than 100 awards around the world, including Cannes Lions, and has been chosen as one of the Creativity magazine's "Creative 50," Fast Company's "100 most creative people in business," and AERA magazine's "100 people breaking out of Japan."

• TALK EVENT「 Our Vision for the Future of Stop Motion Animation 」

Born in 1981 in Osaka, Japan, he founded STARRYWORKS inc. in 2006 to create content that fuses design and technology in various fields, including advertising, entertainment, and product development. In 2015, as a subsidiary, he founded Yami Inc., specializing in horror content, and launched BUTTON Inc., focusing on parent-child communication, in 2016. He has been a visiting professor at Osaka University of Arts since 2017 and a specially appointed professor there since 2018.

Hanna is from Kobe, and is a 3rd/4th generation Korean Japanese who grew up in Australia from the age of 6 to 16. After graduating from Istituto Marangoni in London with her BA in Fashion Styling and Art Direction, Hanna directed fashion photoshoots as a freelancer. Her works were published in magazines across Europe, including Hunger Magazine and Fucking Young!.

Hiroki Sato is a UX Designer based in Japan and the Netherlands. He has been driven by an interest to explore preferable and empathetic futures through prototypes, storyboards and interfaces, with a range of experiences from innovation projects using ML and AR at Google PI to communication design on healthcare, education and consumer goods.

• FILM"Kico - Hearing agency for hard-of-hearing people" (3m)

Programmer and designer who makes plush toys based on objects he finds around him.

Shiny Lee is a creative director born in Taipei and nurtured in Tokyo and New York. She received her degree in Liberal Arts from Waseda University and her MFA in Design and Technology from Parsons School of Design. She has been creating award-winning campaigns for brands like Uber Eats, Momentum, Gogoro, and 7-Eleven. In 2018, she represented Taiwan at the Cannes Lions Young Lions. She is also the co-founder of the Taiwan Emoji Project, which promotes, explores, and translates the Taiwanese experience into the universal pictorial language.

• TALK EVENT「 From the standpoint of the new market "Femtech," we discuss the future of design. 」

STUDIO HOLIDAY is a design firm that focuses on corporate brand design, UI design, book design, character design, and advertising production. In addition, we also operate a food truck business that delivers delicious BENTO to people in the Tokyo area. "Travel and Play." is our motto. We will continue to transmit new values in the fields of "food" and "outdoor activities" by utilizing the skills and personalities of our members.

Yusuke Tominaga is the CEO and co-founder of Whatever. He is a producer involved in various creative fields such as ADs, MVs, IoT, fashion, art exhibitions and TV. Yusuke is also an investor in COTODAMA (maker of Lyric Speaker) and BASSDRUM, where he co-founded WTFC with TFC. He also leads and operates WHEREVER, a creative commune, as his life’s work is to create new networks among creatives.

• TALK EVENT「 With over 10M followers on SNS as a side job, Magician Shin! shares how to go viral. 」
• TALK EVENT「 In the future, what "ways of working" and "locations of working," will allow us more freedom? 」

Minori is an artist who freely moves between the realms of music and art. As a composer and arranger, her works include music for stage performances, fashion shows, and video works, and she also participates in the band "Queen Bee." Also active as an art and exhibition director, and in recent years has led the production of large-scale works such as the art illumination "yorunoyo" and the special exhibition "THE BODY – Challenging the Mystery –' JINTAI NETWORK SYMPHONY.'" She not only composed the music but handled the sound design of these works.

Upon graduating from Edinburgh Napier University (UK), Hiroko joined dmg::events Japan K.K., mainly responsible for content programs for six years. In 2015 she founded mash-inc. She is the organizer and producer of "MASHING UP", a business conference for diversity promotion, where invisible barriers such as gender, age, work style, and health issues are addressed through a variety of sessions. Hiroko co-founded fermata inc. in 2019.

• TALK EVENT「 From the standpoint of the new market "Femtech," we discuss the future of design. 」

Launched on January 1, 2019, this typography, graphics, and writing unit has been active on social media. Its members are seven designers and one copywriter who have come together from different industries and companies. The seven designers assigned for each day of a week create different typography on a theme for the week and post it on the unit's Instagram account every day.

New Stand Tokyo, a general store of the future, is a specialty boutique that originated in New York and specialized in goods with forward-looking concepts. It poses questions like, "What would be the daily necessities of the future?" and "What kind of products should become the standard of the future?" It is the first store outside the U.S. under its brand, opened in July 2020, and celebrated its second anniversary this year.

Creative Label nor was founded in 2017 by members with diverse backgrounds, including scientists, musicians, architects, engineers, and designers. They all share awe and admiration for the universal laws (physis) that govern natural phenomena. The group aims to create a new form of expression and culture that allows people to experience the existence of true natural laws that neither science nor art can attain. They do this by transforming the natural philosophy from cutting-edge research into a hands-on experience for many, presenting it as installation works.

Chieko loves Aretha Franklin, Prince and James Brown, but she realized at a young age that she herself is all blues and no rhythm. She has been writing ever since.
Prior to joining Whatever in 2021 as an associate producer, she worked as a project manager for various multinational media companies, and was part of the global non-profit organization AIESEC, feeding her passion for positive social impact and all things creative.

Born in Shizuoka Prefecture in 1985. After graduating from Bunka Women's University with a degree in fashion design, she worked for an advertising agency and a design office before becoming a freelance illustrator. She specializes in illustrating attractive and somewhat shadowy women with delicate lines. She joined Whatever as a Ground Control in 2019 and moved to Gothenburg, Sweden, in 2021, where she lives surrounded by deer, gulls, and rabbits.

fermata helps transform taboos into triumphs with technologies that can clarify and inform women about their own body. By curating femtech from all over the world and creating a place where women can share their concerns and issues related to their bodies, we aim to contribute to the growth of the femtech market and create a world where not only women, but everyone can live comfortably.

The world's first tech director collective, which brings together tech directors who lead various projects from the technical side. With a cross-field understanding of creativity and technology, we mediate communication between the two, and maximize the team's ability to realize their potential using technology as a tool in all phases of the project.

• FILM"LUCA NO SHIGOTO" (5m)

A magician/creator active on TikTok, YouTube, Instagram, TV and other media platforms worldwide.
His repertoire ranges from digital magic using iPads, to mental magic reading minds.
His masterpiece "iPad magic" won many awards internationally, including the Minister of Education, Culture, Sports, Science and Technology's Encouragement Prize at the Japan Media Arts Festival.
He currently has 9.3 million followers on TikTok and 1.07 million followers on YouTube (as of August 2022).

• TALK EVENT「 With over 10M followers on SNS as a side job, Magician Shin! shares how to go viral. 」

A unit of an art director and two motion graphic artists who met at a co-working space WHEREVER. They are active in various fields, including advertising, TV commercials, animation, logo design, package design, etc.!

METAVERSE PRODUCTION is a joint project by TOHOKUSHINSHA FILM CORPORATION, Dentsu Creative X, HIBINO, and Dentsu Creative Cube, which aims to "reduce greenhouse gas emissions" and "improve process efficiency" in the video production workflow by making full use of technology. The project aims to develop and provide PX services that will revolutionize ways production and film staff work, taking in environmental considerations and offering new production options that utilize technology.

• FILM"Vocument#1　今、映画監督オダギリジョーが立つ場所。" (8m30s)

By scanning the QR code at the entrance of the WHEREVER building with a smartphone, visitors can experience various gigantic AR works each linked to the building.

Acrylic artist living in Okayama City, Okayama Prefecture.
I use acrylic pieces that I cut into 0.01mm increments with a laser beam machine, where I then stack the pieces in multiple layers to create one piece of work. This is a method I designed to construct my work to appear differently from traditional illustrations and computer grapics.

While Takeshi worked as a TV commercial director focusing on live action at TAIYO KIKAKU Co., Ltd., he also worked with various methods of stop-motion animation. In 2015, he established the animation studio TECARAT within Taiyo Kikaku, currently focusing on puppet animation. In addition to scriptwriting and directing, he is also involved in art production, animation and puppet modeling with wood. He aims to create images unique to stop-motion animation, emphasizing the texture produced when creating by hand, bringing the materiality of the artwork to the forefront.

• TALK EVENT「 Our Vision for the Future of Stop Motion Animation 」

"Making football a part of Japanese culture" is our slogan, and our team's focus is to make it a reality with the power of creativity.
There have been surges in interest when all Japanese rooted for the national team, but it must become more organic to our culture, to the extent that football is seen everywhere in our everyday life. We think creativity plays a crucial role in making such a shift.
We are all about creating something that helps make football a culture, be it imagery that provokes enthusiasm, a design to make it blend into everyday life, or phrases that unite people's feelings.

• FILM"サッカー選手紹介" (3m)

Whatever is a creative studio that aims to conceive unexplored ideas, and bring them to life by whatever means possible. Based in Tokyo, New York and Taipei, our multidisciplinary team allows us to produce innovative work in various creative fields such as advertising and brand design, to content productions such as TV shows, products, and service designs. By “thinking and making” under one roof, we strive to create beautiful experiences that can be talked and endeared by the people around the world.

We are a creative agency,
a digital production company,
a brand consulting firm,
an innovation lab,
a group of media artists,
or whatever you want to call us.
What matters is the fact that
we have the ability and expertise
to make whatever we imagine come to life.
Whatever form it may take,
whatever method it may need,
we turn weird and wonderful ideas
into universally beautiful experiences.