Dec 09, 2024
Uber Eats Christmasland Show
新北耶誕城燈光秀
Whatever Taipei 與 Special Group 共同為 Uber Eats 策劃了一場耶誕主題的光影展演。
為了在全台最大的耶誕節盛會－「2024 新北耶誕城」替 Uber Eats 強化知名度與創造話題，我們先巧妙地利用品牌色將整座舞台化身為一棵巨大的聖誕樹，並製作全新『點不到、點得到』影片，讓人們感受濃厚的節慶氛圍，同時對品牌留下深刻印象。
接著，我們更帶來大型雷射動畫秀，演繹 Uber Eats「（應該）都點得到」的傳播主張：不只派對美食點得到，歡唱道具、耶誕裝飾，甚至是交換禮物也都點得到！
這場活動除了在耶誕城舞台進行，也在周邊區域透過 LED 廣告車、捷運 OOH 宣傳，達到最大化的品牌曝光。
Credit
Client
Uber Eats Taiwan
Agency
Agency
Film Production Company
Animation Production Company
Artisan Design
Creative Director
Senior Designer
Senior Copywriter
Account Director
Producer
Cherry Chen
Agency
Special Group
Founding Partners/CEO
Lindsey Evans (Special Group)
Founding Partners/CEO
Cade Heyde (Special Group)
Partners/CCO
Julian Schreiber (Special Group)
Partners/CCO
Tom Martin (Special Group)
Creative Director
Sarah Parris (Special Group)
Creative Director
Daniel O'connell (Special Group)
Managing Director
Lauren Portelli (Special Group)
Team Lead
Lynne Carter (Special Group)
Business Director
Cara Simcock (Special Group)
Business Manager
Tamara Young (Special Group)
Head of Strategy
Celia Garforth (Special Group)
Strategy Director
Phoebe Fielding (Special Group)
Film Production Company
inJECT inspiration
2D animator
Lien-Chieh Hsu
3D animator
Chen Pin Chen
Film Production Company
Artisan Design
Visual Producer
Zheng yu zhe
Visual Planner
Judy
Project Manager
Ke Hong Chao
Animator
Sparkk
Videographer
Wu Cheng Ju
Motion Photographer
Lee yueh lun
Editor、Colorist、Composer
Rorie Lan
Photographer Company
Go San Studio
Photographer
Zih Ying Wu
Producer
Jia Jing Wu
Assistant Producer
Yua
Assistant Photographer
Kuan Ting Lin , Cassy Lin , Lu Chung Kai
Gaffer
Afa Wang , Leon Chung
Best Boy
Shua Fa Chiu , Zhi Xian Jiang , Chao Shiang Yang , Ying Hong Lin , Wei Cheng Lin
Art Director
Jhong Yu Huang
Set Decorator
Chih Ni Cheng , Ping Chun Liu , Qirui Chiu , Xu Yuan Zhang , Teyen Liu
Food Stylist
Rita Wang , Shih Min Chang
Graphic Designer
Yeh Hui Chun , Sinjie Lin
Retoucher
Wei En Wong
Still Retouching Company
Didigo Studio
Retoucher
Eden Wu
