Dec 06, 2018
7-ELEVEN 為愛出力
用捐款和比腕力一起戰勝社會問題妖怪！比腕力遊戲機
我們和 ADK TAIWAN 聯手為 7-ELEVEN TAIWAN 推出年度公益活動「為愛出力」，製作了十種社會問題怪物腕力機，展開為期兩個月的全台巡迴，消費者可以在活動期間到指定超商門市和怪物互動，藉由與腕力機比腕力的方式捐出零錢做公益。
怪物角色是由來自韓國的黏黏怪物研究所 Sticky Monster Lab 所設計，十隻怪物分別代表十種台灣弱勢老人面臨的困境，在完成每次比腕力挑戰後，消費者可以透過專屬網頁紀錄自己的挑戰進度，並可以得到特製怪物小卡作為紀念。
[Awards]
ADFEST 2020, Guerrilla Marketing category, SILVER
Credit
Client
Agency
ADK Taiwan
Agency
Design Director
Art Director / Senior Designer
Project Manager
Project Manager
Lin Hsiang Yin
Designer
Wei-Li Lo
Animator
Chao Hao Yan
Tech Advisor
Creative Advisor
Chief Creative Officer
Richard Yu (ADK Taiwan)
Group Creative Director
Kurt Lin (ADK Taiwan)
Associate Creative Director
Morning Yu (ADK Taiwan)
Copy Writer
Lee Bo (ADK Taiwan)
Art Director
Lin Yu Zen (ADK Taiwan)
Art Director
Bell Bai (ADK Taiwan)
Account Director
Shika Hsieh (ADK Taiwan)
Character Design
Sticky Monster Lab
Design Director / Tech Director
Chi-Chen Yang (Play Design Lab)
Production Manager
Ming-Hui Lin (Play Design Lab)
Design Director
Chiao-Chun Su (23 Design)
Installation Production
Chi-Tsung Chen (23 Design)
Mechanical Engineer
Zhi-Hong Wong (23 Design)
Electronic Engineer
Ben Hsu (23 Design)
Photo Source
ADK Taiwan, 23Design
