加入 Whatever 之前，Shinya Fujiwara 在 2014 年就加入了 dot by dot inc 擔任資深策略。 作為一名行銷與業務開發專家，Shinya 非常清楚與客戶保持夥伴關係的重要性，以實現跨平台的策略思維。 在他的職涯中，他已幫助過無數品牌成功開發與製作廣告、行銷活動、服務和產品，其中不乏包括日本最大的零售商。

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Shinya Fujiwara

Kenichi Seki

Kyosuke Taniguchi

Planner / Creative Director

KAKEZAN 2026 is an event that aims to advance “Kakezan,” the creation of new value through collaboration that transcends the boundaries between industries. The theme of this first edition was “Heritage × Innovation.” With the aim of aligning perspectives on the inventions that will become “the new normal” and of building new partnerships, the event also served as the unveiling of the Inventor Garage, a new base created by renovating the press building of Toyota Motor East Japan’s former Higashi-Fuji Plant, which has delivered roughly 7.52 million vehicles through the hands of a cumulative total of more than 7,000 people.In addition to the Woven by Toyota brand visual refresh that Whatever handled, for this event the studio was responsible for the concept work, visual design, and exhibition planning and production, giving form to Woven by Toyota’s new vision and the innovation it is advancing. At the venue, alongside the new brand visuals, technologies that connect to the social systems of the future were presented through video and spatial direction. These included the Woven City AI Vision Engine, which boasts top-tier performance as a Vision Language Model (VLM), and the Woven City Integrated ANZEN System, in which people, mobility technology, and infrastructure come together as one to support safety. In addition, numerous proof-of-concept experiments and prototypes by the Inventors participating in Woven City ahead of others were on display, making this an event that marked a firm step toward the future.<iframe src="https://www.youtube.com/embed/G_AYE9lw3uo" title="YouTube video" frameborder="0"></iframe><h2>Graphics</h2>The key visuals and graphics were developed around the concept of Toyota’s knowledge, Woven by Toyota’s technologies, and the efforts of various Inventors being “multiplied,” Kakezan, together to create new value that does not yet exist today.<div class="block-images block-1-image-l" data-image-layout="1L" data-images="[&quot;https://cdn.whatever.co/wp-content/uploads/2026/06/1781162713954-img_01_451x254.png&quot;]"><img src="https://cdn.whatever.co/wp-content/uploads/2026/06/1781162713954-img_01_451x254.png" class="block-image-large" decoding="async" alt=""></div><div class="block-images block-3-images-l-ss" data-image-layout="3LSS" data-images="[&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315025071-WovenCity_260609-0138.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315034213-WovenCity_260609-0396.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315040333-WovenCity_260609-0338.jpg&quot;]"><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315025071-WovenCity_260609-0138.jpg" class="block-image-large" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315034213-WovenCity_260609-0396.jpg" class="block-image-small" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315040333-WovenCity_260609-0338.jpg" class="block-image-small" decoding="async" alt=""></div><h2>&nbsp;Nine Woven by Toyota Technologies on Display</h2>Aiming for a society with zero traffic accidents, this section introduced the technologies that Woven by Toyota is developing, technologies that connect to the very social systems of the future by linking the three elements of people, mobility technology, and infrastructure. Through exhibits using video and spatial direction, and videos introducing each technology, they were conveyed to visitors in an experiential way.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Tqy5xvPj8OE">Woven City Integrated ANZEN System</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=9kKRIEJlR5g">Woven City AI Vision Engine</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=o_fN5S-8vLA">Woven City Data Fabric</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=teXRucCYkvE">Woven City Infra Hub</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=iaxU1i8q-RQ">Woven City xEV-VPP</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=vNmaFz8kQ4A">Woven City Digital KAIZEN Platform</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=3Ldw63UA7No">Woven City Robot Platform</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=U7SEVL7Uimc">Automated Driving</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=m3Np3Q5xy1E">Arene</a></li></ul><div class="block-images block-3-images-l-ss" data-image-layout="3LSS" data-images="[&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315047100-WovenCity_260609-1187.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315053831-WovenCity_260609-1274.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315058621-WovenCity_260609-0562.jpg&quot;]"><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315047100-WovenCity_260609-1187.jpg" class="block-image-large" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315053831-WovenCity_260609-1274.jpg" class="block-image-small" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315058621-WovenCity_260609-0562.jpg" class="block-image-small" decoding="async" alt=""></div><div class="block-images block-3-images-l-ss" data-image-layout="3LSS" data-images="[&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315063476-WovenCity_260609-0451.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315071705-WovenCity_260609-0842.jpg&quot;,&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315076090-WovenCity_260609-0877.jpg&quot;]"><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315063476-WovenCity_260609-0451.jpg" class="block-image-large" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315071705-WovenCity_260609-0842.jpg" class="block-image-small" decoding="async" alt=""><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315076090-WovenCity_260609-0877.jpg" class="block-image-small" decoding="async" alt=""></div><h2>Woven City Inventors</h2>This section introduced the facilities and services of Woven City, a “test course for mobility,” as well as the efforts of the Inventors who are conducting proof-of-concept experiments ahead of others.<div class="block-images block-1-image-l" data-image-layout="1L" data-images="[&quot;https://cdn.whatever.co/wp-content/uploads/2026/07/1783315082715-WovenCity_260609-0629.jpg&quot;]"><img src="https://cdn.whatever.co/wp-content/uploads/2026/07/1783315082715-WovenCity_260609-0629.jpg" class="block-image-large" decoding="async" alt=""></div><h2>Toyota Woven City Inventor Garage</h2>A development base born within Toyota Woven City in April 2026. Created by renovating the press building of the Higashi-Fuji Plant, this facility is a space that carries forward the history of monozukuri (manufacturing) while connecting it to the innovation of the future. Equipped with an expansive monozukuri area, proof-of-concept spaces, and lodging facilities, it accelerates the realization of the inventions and proof-of-concept experiments of the Inventors who gather in Woven City.<h2>Links</h2><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://global.toyota/en/newsroom/corporate/44256155.html">Official release from Toyota Motor Corporation and Woven by Toyota, Inc.</a></li><li>Woven by Toyota, Inc. – KAKEZAN 2026 Highlight Reel: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=1ExcNTxR04Y">YouTube</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://toyotatimes.jp/en/toyota_news/1103.html?padid=ag478_from_newsroom">Feature on “Toyota Times”</a></li></ul>

 Kakezan 2026 | Woven by Toyota　Unveiling the AI and technologies that accelerate Kakezan at the Toyota Woven City Inventor Garage

1月23日舉辦、揭開數位創意幕後的對談活動《CASE STUDY》中，Whatever Planner／Creative Director 藤原愇哉將擔任講者，並參與「Crosstalk：EXPO2025 大阪・關西世博篇」單元。 <a target="_blank" rel="noopener noreferrer nofollow" href="https://casestudy2026.peatix.com/">https://casestudy2026.peatix.com/</a>

出席活動《CASE STUDY》

Whatever 首次推出的特別講座《How to make Whatever》，將於 2026 年 1 月 15 日（四）在宣傳會議正式開課。「點子要怎麼想？」「點子要怎麼變成形？」——本講座將毫無保留地分享 Whatever 過去從未對外公開過的「解決課題的思維方式」、「讓點子實現的流程」，以及支撐這一切的「團隊」與「文化」的打造方法，是一門完整的實戰型課程。<h2>講座特色：可以學到什麼</h2><ol><li>點子發想與企劃流程 川村真司、富永勇亮、Saqoosha 等，從品牌、影像、體驗、科技等各領域長年活躍於 Whatever 第一線的創作者陣容輪番登場。實際帶你進入品牌、影像、體驗、科技等跨領域專案的真實企劃與製作流程。</li><li>原型設計與科技運用 學習如何快速將點子化為原型並進行驗證，以及如何把科技作為實現點子的有效工具來運用。</li><li>團隊設計與組織營運 如何讓背景多元的創作者團隊發揮戰力？如何讓全球規模的專案與自有專案成功？課程將分享 Whatever 在組織設計上的實務 Know-how。</li><li>實戰課題與實現支援 在課程後半，將運用所學投入實戰課題，鍛鍊「把點子養大」的能力。</li></ol><h2>適合報名本講座的人</h2>本講座專為想拓展當代所需創造力、進一步擴大事業與溝通可能性的人而設計。<ul><li>想跨越廣告、娛樂、影像、科技等領域、投身「打造作品」工作的人</li><li>點子很多，但卡在「如何實現」的文案、企劃人員</li><li>想提升自家公司「製作能力」的品牌負責人、新事業負責人</li><li>想學會「快速做出原型並驗證」流程的設計師與工程師</li><li>想在全球規模下推動共創型專案的人</li></ul><h2>講座資訊</h2><ul><li>開課日：2026 年 1 月 15 日（四）19:00–21:00（全 10 堂）</li><li>課程時程：1/15、1/22、1/29、2/5、2/12、2/19、2/26、3/5、3/12、3/26</li><li>地點：宣傳會議 表參道研習教室（實體上課）</li><li>名額：20 名</li><li>課程費用：150,000 日圓（含稅 165,000 日圓）</li></ul><h3>＜免費體驗講座＞</h3>在正式開課前，我們將舉辦免費的線上體驗講座，讓你提前感受本課程的內容方向與實戰課題的氛圍。<ul><li>日期時間：11 月 27 日（四）19:00–20:30</li><li>形式：線上直播</li><li>登台講師：川村真司、富永勇亮、Saqoosha</li></ul>詳情與報名請見：<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.sendenkaigi.com/creative/courses/whatever_class/">https://www.sendenkaigi.com/creative/courses/whatever_class/</a>第 1 堂　思考並打造 ①：解說篇 登台講師：川村真司（Creative Director / CCO）、富永勇亮（Producer / CEO）、Saqoosha（Programmer / CTO）第 2 堂　無所不造 ①：品牌篇 登台講師：藤原愼哉（Planner / Creative Director）、金子佳（Business / Strategic Director）、高谷優偉（Art Director / Senior Designer）第 3 堂　無所不造 ②：影像篇 登台講師：川村真司（Creative Director / CCO）、相原幸絵（Producer）、高谷優偉（Art Director / Senior Designer）第 4 堂　無所不造 ③：體驗篇 登台講師：藤原愼哉（Planner / Creative Director）、谷口恭介（Creative Director）、福地諒（Producer）第 5 堂　無所不造 ④：科技篇 登台講師：渡邊綾子（Producer / Project Director）、登山元氣（Technical Director / Programmer）、大森和斗（Engineer / Programmer）第 6 堂　實戰課題期中發表 登台講師：川村真司（Creative Director / CCO）、富永勇亮（Producer / CEO）、Saqoosha（Programmer / CTO）第 7 堂　無所不造 ⑤：全球篇 登台講師：川村真司（Creative Director / CCO）、Shiny Lee（Creative Director）、中仮屋紗織（Executive Producer）第 8 堂　無所不造 ⑥：自家專案篇 登台講師：Saqoosha（Programmer / CTO）、宗佳広（Designer / Creative Director）、谷口恭介（Creative Director）第 9 堂　無所不造 ⑦：團隊篇 登台講師：富永勇亮（Producer / CEO）、井上裕太（Corporate Development Director）、金子佳（Business / Strategic Director）第 10 堂　思考並打造 ②：實戰篇 登台講師：川村真司（Creative Director / CCO）、富永勇亮（Producer / CEO）、Saqoosha（Programmer / CTO）

【Whatever 特別講座開講】寫給認真想學會「讓點子實現的能力與流程」的所有人

今日上市的《CGWORLD 10月號 vol.326》特別企畫「大阪・關西世博導覽」中，介紹了 Whatever 以合資企業身分擔任創意指導與展示製作的「大阪健康照護館」。 <a target="_blank" rel="noopener noreferrer nofollow" href="https://cgworld.jp/magazine/cgw326.html">https://cgworld.jp/magazine/cgw326.html</a>

雜誌刊登《CGWORLD 10月號 vol.326》

《立命館大學校友會報》第296期刊登了 Planner/Creative Director 藤原愇哉的專訪。他以大阪・關西世博「Osaka Healthcare Pavilion : Nest for Reborn」總監身分接受採訪。

專訪文章《立命館大學校友會報 No.296》

川村真司及藤原慎哉受邀接受由XICA株式會社所營運，專門探討業界未來及資料科學(data science)的價值相關議題的自媒體專訪！



<a href="https://xica.net/magazine/protection-of-personal-information-3/"> https://xica.net/magazine/protection-of-personal-information-3/</a>

專訪『XICA』

Creative direction and exhibition production for "Osaka Healthcare Pavilion: Nest for Reborn" exhibited by Osaka Prefecture and Osaka City at Expo 2025 Osaka Kansai

EXPO 2025, Osaka Healthcare Pavilion

傳送用雪花行程的心意的企業形象活動

Hermes Magic Snowflakes

以建築物為畫布透過 AR 技術體驗巨型數位藝術

MoAR &#8211; Museum of AR

資料科學（data science）公司「XICA」的企業品牌重塑

XICA

能寄送小卡或在店鋪觀賞AR 雪人演唱聖誕歌曲的歲末假期活動

HERMES MERRY SNOWMAN

愛馬仕的1個月期間限定廣播節目

Hermès “Radio Hermes”

ICC 兒童特展「觀察、體驗、思考 運動研究所」的展示內容

ICC Kids Program 2019 “Sensing Invisible Skateboard”

感應穿梭在迷宮裡的人們而百花綻放的互動裝置

Jewel Changi Airport &#8220;Blooming Passage&#8221;

三得利天然水的新健康習慣推廣計畫

星期三是喝水日

可以輕鬆分享熱烈聲援及感動的服務

NHK “Cheer Player”

將自己的臉化為森林，了解其奧妙的教育網站

Suntory -MY FOREST-

BAO BAO RAINBOW 的宣傳影片

BAO BAO ISSEY MIYAKE “Colored by Rainbow”

重現架空的電影拍攝現場，一場觀眾參加型展覽

Hermès AVEC ELLE

除了影像及聲音，連「觸覺」也一起播放的近未來電視收看體驗