MoAR is a virtual art space where
AR works are exhibited.
You can see various AR works linked with the building.

MoAR is a virtual art space where AR works are exhibited.
You can see various AR works linked with the building.

Mo(AR)^2

Whatever

Mo(AR)^2" is a project that dynamically uses the museum's symbol. The painted logo emerges from the building and expands as a floating object, creating a sense of reality. This AR typography freely shifts between 2D and 3D, between the virtual and real, creating an unreal landscape. We explore the possibilities formed by "AR x City x Art".

ARTIST

Whatever

Whatever is a creative studio that aims to conceive unexplored ideas, and bring them to life by whatever means possible. Based in Tokyo, New York, Taipei, and Berlin, our multidisciplinary team allows us to produce innovative work in various creative fields such as advertising and brand design, to content productions such as TV shows, products, and service designs. By “thinking and making” under one roof, we strive to create beautiful experiences that can be talked and endeared by the people around the world.

Credits

  • Creative Director
    Ryo Yamashita
  • Designer
    Kohei Futakuchi
  • Programmer
    Takashi Okada

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